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Santiago Loizaga

Santiago studied Industrial Engineering at Universidad Anáhuac (2000-2004) and has an MBA from Kellogg School of Management (2011).

Santiago began his professional career in marketing, first at Grupo Danone (2003-2006) and then at Kraft Foods México (2006-2009) and at the Latin American headquarters in Miami (2009-2010) as a marketing strategy consultant.

Upon finishing his MBA, Santiago continued his career in the Tech industry, joining Microsoft in the Redmond WA corporate headquarters (2011-2013), working as Marketing Manager for Windows. In 2013, he moved to the Bay Area in California as Country Head of eBay for Mexico and Business Manager for Latam (2013-2014). In mid-2014, the opportunity arose to join Amazon in Seattle WA as one of the first employees of the project to launch Amazon in Mexico.

Currently Santiago has been working at Amazon for seven years. His experience has varied from managing two different business units in Amazon Retail (Consumables 2015-2016, Hardlines 2016-2017) and as Head of Supply Chain (2017-2018). Santiago joined the Amazon Ads organization in June 2018 as Country Manager for Mexico and he is now the General Manager for Amazon Ads Latam, including Brazil.
Santiago seats on the board of IAB Mexico.
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