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As Manager of Creative Planning and Insights at Getty Images, Tristen operates as part creative director and part strategist — working across disciplines to understand what motivates visual selection, identify trends within visual language and using this data to help shape the development of Getty’s creative content globally. Leveraging consumer research, social and cultural listening and pairing it with proprietary data, Tristen hones in on the valuable insights that feed the development of Getty Images' own creative collections.
A passionate advocate for elevating marginalized voices within creative spaces, Tristen also plays a critical role in supporting and advancing initiatives and partnerships such as the Nosotros Collection, Project #ShowUs, Refinery29 and a number of creative grants, with the aim of championing inclusive visual narratives at Getty and beyond.
Tristen’s experience stems from over eight years of experience in creative design, market research and brand strategy.
Tristen Norman Job Title Head of Creative Insights, The Americas Company GETTY IMAGES AND ISTOCK