Julieta Loaiza has over 26 years of experience creating and innovating brands with cross-platform business, marketing and communication strategies. For 15 years he worked in Global Creative Agencies and the last 11 in Nestlé. Her career has transcended to international markets like the United States.
She started her career at Nestlé in 2007 in charge of Consumer Communication in Mexico, followed by 4 years at Nestlé United States, leading the area of Communication and Multicultural Marketing, developing strategies and implementing the plans for communication of all brands, for American and Hispanic consumers in the No.1 market for Nestlé in the world.
At present, she serves as Vice President of Consumer Communication, E-business, Public Relations and Corporate Affairs of Nestlé Mexico where she brings experience, leadership, and a global vision to achieve the objectives of Nestlé and its brands with different audiences.
She directs a group of 100 experts and professionals in off and online communication, production, packaging design, shopper marketing, experiential marketing, corporate events, public relations, media, and business, social media, community management, communication internal, corporate affairs, and creation of shared value also known as Nestlé in society.
Julieta and her team work transversely with all Nestlé brands and with all points of contact, our consumers, government institutions, academy, councils, chambers, embassies and public interest groups, generating sustained growth to the company.