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Karla González

Karla is the Media and Digital Acceleration Director at Heineken Mexico. Responsible for the Media Strategy, Digital, Social conversation and Data-Driven Marketing for the company.

With a Global Master Business Administration Degree from Thunderbird University in Arizona and a Major in Marketing at ITESM CEM, she has more than 15 years of experience in the fields of Marketing, Media, Digital and e-commerce. Before joining Heineken, she was Sr. Media Manager at Unilever Mexico, leading categories such as Foods, Ice Cream and Personal Care. She was responsible for the digital transformation of the company.

Before she was responsible for the Marketing Communications area at Sony and Brand Manager at Bacardi.
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