Pete Carter was born in Springfield, Massachusetts and graduated from Georgetown University before moving to Cincinnati, Ohio to join the Brand Management department at Procter & Gamble, one of the world’s leading consumer package goods companies.
During his 37 years at P&G, Pete has assumed increasing levels of responsibility and made numerous contributions to the business for some of the most popular consumer brands in the world. Specifically, he created new advertising campaigns for Pantene, Herbal Essences, Vidal Sassoon, Cascade, Dawn, Swiffer, Duracell, Ariel, and Tide. His work on these brands has resulted in unprecedented levels of share growth, several SuperBowl ads, as well as numerous industry awards like Effies and Cannes Lions. Having lived on 3 different continents, Pete has also led the thinking on new global marketing models, integrated communication tools, and agency relationships.
Currently, Pete is the Group Director of the Brand Building Integrated Communications department, an in-house advertising and communications consultancy, consisting of 50 seasoned communications managers. In this position, he manages the department while also providing global marketing and advertising counsel on P&Gs largest brands. Pete reports directly to the Chief Marketing Officer, Marc Pritchard, and is his trusted advisor on all creative quality and agency relationship matters.
Pete’s many contributions to P&G have culminated in his induction into the Harley Procter Marketer society in 2007, the Company’s internal designation for their elite marketers. To date, only 18 people have held this title in P&G’s 180 year history. Externally, Pete has lent his marketing expertise to The Ad Council and the Cincinnati Airport Board. He is also a former board member of the George F. Baker Scholars Program at Georgetown University and the VanWagner Communications company. He has been a featured speaker SxSW, EuroBest, and the Cannes Lions advertising festivals, a jurist for the American Effie Awards, the Clios, and the Cannes Lions, and was published in the Harvard Business Review online edition.
Pete is married to Lisa Carter, a chef and home décor designer. They have 3 adult children and live in Fort Mitchell, Kentucky. Pete loves Italian food and Italian wine.