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David Eilenberg

David Eilenberg is the Vice President and Head of Roku Originals. He is leading the charge to establish Roku’s free ad-supported streaming service, The Roku Channel, as a destination for both scripted and unscripted original content.

He is responsible for overall strategic vision, creative strategy and go-to-market execution, as well as long-term growth goals and target audiences, both domestically and in international territories for Roku Originals. His team is bringing highly anticipated titles, including “WEIRD: The Al Yankovic Story,” “To Paris For Love: A Reality Rom Com,” “Slip,” “Die Harter,” “Honest Renovations” and many more to millions of streamers to enjoy for free.

Before joining Roku, Eilenberg most recently served as chief creative officer at ITV America, responsible for the company’s creative strategy and growth opportunities across six production labels — ITV Entertainment, Leftfield Pictures, Sirens Media, Thinkfactory Media, High Noon Entertainment and Good Caper Content.
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