Edvaldo Silva is Director of the LatAm region at Zefr, the global technology leader for content adjacency within the biggest walled garden platforms like TikTok, Meta and Youtube. He has a strong background in advertising, previously serving as the President of the AdTech and Data committee at the IAB.
Edvaldo has a master’s degree in Arts & Multimedia and held Latin America leadership positions in companies such as Fox Latin American Channels (Disney), Telefonica Group and Integral Ad Science. He is the author of the book “From Valve to Pixel: The Streaming Revolution,” successfully launched in Brazil and Portugal by Editora Lisbon Press. In addition, he is co-author of Programa Mídia, the first book on the subject in Brazil, launched by the IAB (Interactive Advertising Bureau) in November 2015.