Focusing the conversation on the many content and streaming platforms related to GAMING and ESPORTS in such a way that we may give the most informed context about the audience, its reach, its uses and customs for the better understanding of how to explore market campaigns
Gaming Specialist , Arena Esports
Ignacio Agustín Estanga
Director content & partnerships LATAM , Twitch
CEO ARENA ESPORTS GG , ARENA ESPORTS
Head of Mixer content acquisitions, Mixer / Microsoft
Bonin Bough left a c-suite job working for billion-dollar CPG brands to start a growth accelerator. Why? Because he wanted to help businesses, of all shapes and sizes, achieve more than they ever believed possible!
This presentation will show you how growth is the only thing that matters in business in the 21st Century. Whether you are an employee at a start-up, or working for a global brand, Bonin will show you tried-and-tested models that will allow you to shift the time-frame for your company’s growth trajectory.
Learn how to drive innovation across your organization from someone who did it at the largest companies in the world. Bonin will share how he took brands like Oreo, Cadbury's, Pepsi and Gatorade and helped them to drive strategic initiatives and develop leading-edge marketing campaigns. He will share how this groundwork eventually resulted in him taking Mondeléz International’s e-commerce business from $65MM to 265MM in the 18 months that he ran it.
You’ll learn how break-through communications, combined with customer data, is set to create an entirely new and direct relationship with the consumer. Bonin will share the real-life story of how he leveraged this methodology to grow Sundial Brands (Shea Moisture) from $250-350m before they were acquired by Unilever for close to $1 Billion. He will also share how he is now working with a portfolio of companies who are developing the technologies and platforms that will help your organization to unlock this type of success in the future.
Most importantly Bonin will show you how you can realize your full-potential, utilize your strengths, and use your success to ultimately to catapult your career.
B. Bonin Bough
Marketing Mogul & Host, Cleveland Hustles
According to all major forecast institutes, Latin America is the latest land of opportunity for ecommerce and digital, a region where the most impressive growth will happen in the next couple of years. A market of 650 million people with booming digital unicorns, specifically in commerce, with the historic leader Mercado Libre and the new baby star Rappi. Alongside with these regional giants, we see local tech players like ecommerce platform VTEX dominating the market far ahead of global players such as Adobe or Salesforce.
Media & Digital Acceleration Director, Heineken Mexico
VP, Solution Engineering, Salesforce Latam
Head of Brands for Mexico, Rappi
Drawing on insights from Overthrow II (co-authored by PHD and eatbigfish), Alejandro Clabiorne, Chief Executive Officer at PHD LATAM and a panel of challengers will show how businesses of all sizes and guises can tap into the largely untapped superpower of being a challenger brand to get ahead of current and future – competitors.
Brand safety is in the eye of the beholder. As the advertising landscape continues to transform, there is no “one size fits all” approach. Join IAS as we discuss the shift from brand safety to brand suitability. You’ll learn why smart marketers need to take a bespoke approach when evaluating their risk threshold, consider their environments, and make sure they are not shrinking their audiences or their ROI.
Managing Director, LatAm , Integral Ad Science
Client Service Director, UM WW
Director Walmart Media, Mexico, Walmart Media
Tres integrantes del más reciente listado de los Mexicanos Más Creativos del Mundo, elaborado por Forbes México, hablarán acerca de la percepción que tienen sobre la creatividad, además de cómo es que hacen para, día a día, tener la mayor claridad posible entorno a ella.
Urbanization, smaller families, increased life expectancy, democracy and online connection. The last 50 years were extremely intense in Latin America. And now, we’re living on exciting times in which gender equality, mobile connection and social platforms are changing the way people think, buy and consume media in region. Meet the Always-on Consumers, understand why LATAM Leapfroggers boost the adoption of new technologies and discover how Undecipherable Consumers challenging the traditional mindset of advertisers.
All the details of our technology, content strategy and business model. The audience will be able to create their first campaign in OOHTV with advanced targeting. With full understanding of the CPO model to create effective OOH strategies.
Have you ever wondered what AI can actually DO to improve the ROI of your advertising campaigns? Come see for yourself, as we showcase how machine learning and bespoke algorithms can deliver better media and business outcomes with a live, interactive audience demonstration. Walk away with an understanding of how AI in marketing works, experience coding first hand, and see for yourself if you can trick our algorithms.
Marketing Science Director, Xaxis Latin America, Xaxis
As leagues continue to expand both within their home markets, and globally, understanding audiences and constantly improving the fan experience – both on screen and in person, are a top priority. This panel of industry experts will discuss the strategies of sports marketing that are keeping things fresh and continuing to bring new audiences to the screens and in the stadiums.
Fernanda de Paola Corral
CEO, Athlete Booster
Georgina Jesús Cervantes
Director of Marketing for MLB Mexico, MLB
CRO, Advertising Week
Latin American Marketing Director, WWE
The mindset of the consumer has evolved. Today, brands are more likely to make a sale if they have a mission that aligns with that of the customer. Companies are responding to this shift by creating campaigns where purpose meets profit, and are injecting themselves into today’s most important cultural conversations. This panel will explore how brands determine the issues that are meaningful to them, and the ways in which they are acting on those decisions.
Head of Communications Spanish Speaking Latam, AirBnb
Claudio Flores Thomas
VP Comité de Lineamientos y Mejores Prácticas, IAB México
CEO, Leo Burnett
Socio Fundador y Presidente de la Doblevida y Creador de "Silver Day", La Doble Vida
This is a period of uncertainty for advertising. In order to survive the industry must evolve and distinguish their value proposition to he public. What does the future look like? Will Out Of Home Advertising take on a new form? Join this panel of leading executives from Out Of Home Companies for a discussion centered on what is to come for them.
CMO, Clear Channel
COO and Co-Founder, Vertice Medios
Director , Advertising Week LATAM
Women: there are skills that, if you learn them, can help drive your career.
Your empowerment comes from the self-knowledge of knowing who you are and where you want to go. And, through networking, build new ways to grow.
In this workshop, you will learn to use self-knowledge as a path to strengthen your networking and negotiation skills.
Uncover and validate consumer truths - In our technology-driven world, user data it is often taken for granted, and frequently misunderstood to be consumer knowledge. Our panel discusses the contributions and challenges of market research for marketing and advertising, as well as current tools and recent trends. Learn why it may be worth the while to take just a step back to see the bigger picture, in order to find consumer truths and develop brands that really connect.
Claudio Flores Thomas
Vice President Partner, LEXIA Insights Solutions
Users consume more and more audiovisual in multiple screens. Each one of them work with their own capabilities, best practices and benchmarks.
New consumption habits demand creative solutions to engage audiences. New measurement techniques evolve in new possibilities to reach the right audiences, at the right time, and even ensure our message is active on the users screen.
How should we be taking advantage of this new video paradigm in order to increase Brand Recall and Purchase Intent?
Join us to find out together
Managing Director Latam, SunMedia
Sr. Media & Digital Manager, Diageo
Managing Director, Hearts & Science Mexico
In an age of pervasive social media, where motivations are always suspect and facts collide, the ability for marketers to build trust with their audience has never been more challenging yet more important.
Todos deberíamos tener una pasión en nuestras vidas, pero ¿cuál es el detonante para conseguir una y cómo mantenernos inspirados e informados al respecto? ¿Importa para qué es nuestra pasión? ¿Deberíamos sentirnos más apasionados por nuestras pasiones para cosechar los beneficios al máximo?
Director, Research & Discovery Insights Lab México
The NBA is one of the leagues with the greatest impact worldwide, from the field to the networks, through fashion and social responsibility campaigns. In this interview with the Director of NBA Mexico, Raúl Zárraga, you will be able to know everything that NBA has planned for Mexico and what are the plans to promote women and men who will represent the future of basketball in our country and around the world.
Commercial and Institutional Voice, MC/Host
Amazon is seeing tremendous growth in Latin America. Come hear how global brands such as 3M, Reckitt Benckiser and Avera are building successful Amazon businesses in North and Latin America.
This panel will talk about successful advertising strategies that take advantage of Amazon's growing marketplace. Learn about what is working with Amazon Advertising, pitfalls to look out for and new advertising options being rolled out in 2020.
En esta era de VOD, las plataformas OTT como PlutoTV pueden marcar la diferencia para socios, anunciantes y consumidores. Serge Gojkovich, Head of Partnership Marketing for Pluto TV US, Y Eduardo Lebrija, EVP, Chief Commercial Officer de VIACOMCBS AMERICAS, mantendrán una conversación con Javier Matuk, reconocido especialista en tecnología, para compartir las experiencias de Pluto TV en USH y de cómo Pluto TV será lanzado en LatAm, además de oportunidades para anunciantes y socios del negocio.
Evp Chief Commercial Officer, VIACOMCBS NETWORKS PARA LAS AMÉRICAS
Head of Partnership Marketing, Pluto TV
As today’s companies race to compete with and on data, algorithms and AI, Rishad Tobaccowala warns they risk losing touch with something far more valuable: what’s human.
In his recently published book, Restoring the Soul of Business: Staying Human in the Age of Data, he makes a persuasive defense that people, emotions and culture — the soul of a company — are the most powerful and innovative tools for winning in the digital age.
Senior Advisor @rishad, Publicis Groupe
Its time to re-think storytelling, creativity and media roles into the strategy.
Data is changing our business. Using analytics to help understand trends and hot topics, identify white space and create engaging content will accelerate in 2020 and beyond. Marketers have to start breaking down the silos between channels and begin using the real multichannel strategies.
Learn how creativity and platforms are keys to achieve this.
Ivette Chalela Naffah
Waze Ads Marketing Director, Latam , Google