Discover what are the new and current centers of gravity where audiences are connected in a digital conversation and turn your brand into an epicenter of them, their interests, ideals and motivations. The challenges of the brand's narrative architects focus on the relevance of the content and the timing.
Managing Director FCO Group and Co-Founder Eliot Media., FCO Group
“Consumers have changed”: one of the most used phrase in the last century.
But is technology what has changed the way people relate and buy. In this context, marketplaces begin to gain more prominence as the one stop shop destination chosen by consumers that are in a purchasing mindset. First Party Data to build Consumer Insights, Brand Lift studies and Performance based on sales, not just clicks : what all brands want but not all media players can provide.
Find out why marketplaces are Trending Topic
Jorge Fuentes Vega
Head of Media & Digital Mexico, Kantar
LATAM Director of Marketing & Insights at Mercado Libre Advertising, Mercado Libre
Regional Analyst – Latin America & Spain, eMarketer
We will begin the session by giving a brief introduction to audio, emphasizing its importance today, audio trends and the times when the audience is most engaged to Spotify. We will also explain the impact and growth of podcasts.
After that we will have a panel moderated by the Head of Sales of Mexico - Diana Ramírez, where in the company of a podcaster and a brand, we will talk about audio consumption.
Head of Advertising Spotify Mexico, Spotify
Media & Digital Acceleration Director, Heineken Mexico
Liquid Cleaners Category Manager, Colgate
Let's think about the new platforms and how content lives through them. What things should evolve in that narrative, which ones we shouldn't lose and what type of profile and teams we will need in 2020.
On one hand, consumers are thirsty for innovation and relevant experiences. On the other, brands are surrounded by a universe of possibilities. In the midst of all of this, a whirlwind of information is available. In this keynote, Iván Markman, Chief Business Officer at Verizon Media, discusses how AR, VR, XR and 5G will play an important role in this landscape and should be part of the agenda of agencies, publishers and advertisers around the world.
Chief Business Officer, Verizon Media
Brands are facing the great challenge of being relevant in a context where there is more competition and demands in the audience.
The importance of search in digital shelf and brand building in e-commerce are some of the main topics that marketers are talking about and working on.
Marketplaces are building their own reputation as new media players for both branding and performance strategies.
Why marketplaces are a must win channel for your brand?
Let's listen to Motorola's Case Study
Country Head of México at Mercado Libre Advertising, Mercado Libre
Mardya Del Valle
Marketing Director , Motorola
Chief Digital Officer, Publicis Media
Living in a hyper fragmented media world, marketers and advertisers are always in search of ways to connect, engage and influence an audience that no longer consumes brands without a clear social purpose. Meet the minds of those who understood how culture shapes advertising though movements that transcend sales.
Associate Publisher and Director, US Hispanic y Latin America., PRODU
VP Business Strategy & Operations, FCB Mexico
CEO Mexico & Miami , Ogilvy
Consumer marketing is undergoing a massive transformation. Upstart direct-to-consumer (DTC) brands are challenging the status quo with strategies relying heavily on digital channels to package products and experiences that resonate with the consumers.
An overview of the programmatic out of home industry, the challenges in Latam to evolve the market, and the key technologies to create pDOOH campaigns. Plus, an introduction to OHHTV, the first all-in-one pDOOH platform, which deliver advertisers all the tools and data to onboard into the OOH revolution.
If 80% of brands disappeared today, it would probably be an unnoticed phenomenon by the Millennials, Z and Alpha generations. Not precisely because for them brand loyalty does not exist, on the contrary, it is because they prefer to consume products and services that move towards the field of the causes for which they fight, to the issues that they are passionate about and, even more, they tend to engage with those that accompany them to leave a legacy. Marcet guides us to identify the bridges between storytelling and storydoing, to remain relevant to more educated and much more demanding audiences.
Nespresso is more than a good cup of coffee: it's the constant search of excellence and bold decisions that have been taken for over more than 30 years.
When your brand values are set, how can you take advantage of them to engage with your audience? Hear from Stéphanie Corno-Bal, Head of Marketing of Nespresso Mexico, on how sustaintability could help you lead the way.
Head of Marketing, Nespresso Mexico
As future generations demand shorter content, and are becoming increasingly less tolerant and more reactive to advertising; brands have great growth potential, but also great challenges.
Join DynAdmic and industry leaders in an exclusive presentation and panel on how to create value for Generation Z through conscious advertising.
Entering the world of data informed, people-based, highly personalized marketing can be a daunting task. Data volumes can be very large, the technology and terminology complex, plus the need to achieve ROI in line with expectations. In this segment, Acxiom will share some thoughts on how to begin your own journey.
In a fast-paced market focused on short-term results, how use technology and efficiency to get results? With attention splintering, how can media planning keep up? Pepe Ayala, Facebook’s Head of Agencies in LATAM, will explore this in a conversation with important names of our industry.
This session will offer tools so that participants learn how to create a personal wellness formula that allows them to minimize the stress caused by the high demands of their daily environment and maximize the positive experiences in their lives.
Global overview on TOTAL AUDIENCE measurement; what challenges the industry faces, how it is being carried out from the perspective of research, brands and media and communication platforms; which indicators are essential in the homologation of universes; what metrics are required for this new trend.
Director de Marketing , DISH México
SVP of Corporate Strategy and Research, A+E Networks Latin America
Integrated Media – Head of LATAM, Foods & Beverages, PepsiCo
Data Architecture Director, Havas Media Group Mexico
Understanding how consumers navigate the world around you is a powerful lever when trying to drive consumers to stores. How do you stand out from the crowd? Creating a personalized real-world experience is essential for your brand’s success. And data, of all things is the key to making this real-world experience happen, by working together to build location insights into a brand’s campaign, and embracing a test and learn mindset, brands can quickly to prove what works - and scale results.
Most marketers agree that a data-driven approach to digital is essential for effective brand building. Yet as we start the new decade, there are more daunting challenges facing digital marketers: the future of the cookie, an increasingly fragmented media landscape, and emerging privacy legislation - just to name a few. Join Moat by Oracle Data Cloud for a candid discussion about overcoming these challenges, as well as demonstrations of best practices for harnessing the power of data in 2020 and beyond.
Vice President, Emerging Markets, Oracle Data Cloud
Head of Oracle Data Cloud, LATAM, Oracle Data Cloud
"Mens sana in corpore sano". Today, we can extrapolate this philosophy from imperial Roman times, in which prayer provided a balance between mind and body. We could then define how healthy, or safe a brand is depending on how safe the content in which it appears may be.
This panel will debate whether the brand image and user experience will effectively be defined by the context in which it appears, not only to assure the brand's safety, but also to improve the user experience against today's hyperinformation environment.
Head of Media Mexico & Central America, Ferrero
Head Digital , Mindshare Mexico
Senior Manager, LATAM Account Management, MOAT, Oracle
Country Leader, Xaxis Mexico, Xaxis
Vice President Bus Dev US Hispanic, LATAM & Spain, OpenSlate
There is a new imperative today for brands to achieve their business outcomes: they need to do more to break through and build relevance in order to stay top of mind with customers. Whether your brand is launching something new or joining the conversation, they need to connect with the people at the center of these conversations. Top brands as McDonald’s and Tecate will join the session in a fireside chat to talk about their experience on how to shape culture and break through the clutter.
Twitter Mexico MD, Twitter
Marketing Director NOLAD at Arcos Dorados, NOLAD
Customer Lead Twitter Mexico, Twitter
Media & Digital Acceleration Director, Heineken Mexico
In the past few years, programmatic has completely changed the ways in which we look at advertising. Today, most online ads are traded programmatically, with more digital firms, media companies, and agencies exploring how to sell traditional media in a similar way. But what does the next era of programmatic look like? How can it drive the next wave of mobile advertising? Hear directly from business leaders and discover how better targeting, increased specialization and more will be the future of programmatic.
Head Programmatic, Publicis Media
Carolina Ortiz Castillo
Media & Digital Manager, Bayer
Senior Vice President, Latin America, Teads
Chief Growth Officer, Logan
Country Manager & Buisness Developer, Made Agencia de Comunicación
Millions of years ago incredible forces ripped apart the Earth’s crust creating seven extraordinary continents. Seven Worlds, One Planetpresented by Sir David Attenborough, will reveal how each distinct continent has shaped the unique animal life found there. This series will feature remarkable, new animal behaviour from all the continents including the baking plains of Africa and the frozen waters off Antarctica.
Technological disruptions have established a new social order; Subcultures have fragmented to give way to identity as a predominant factor. Being different, being "weird" and being part of a community is synonymous with uniqueness. Millennials, Generation Z and Alpha are altering the chain of consumption and also the narratives.
Andoni Zarrabe Almela
Head of Branded Content, Discovery Networks Mexico
Content creation and consumption is at all time high, so how can publishers and marketers break through? Join BuzzFeed’s Senior Vice President of Global Content, Rich Reid to learn how BuzzFeed is going beyond just reach to cultivate a true connection with audiences and drive real world action with consumers.
Executive Creative Director, Buzzfeed
Luxury product sales are expected to grow significantly in Latin America in the next few years, and brands need to take note as the next generation of luxury buyers—millennial and Gen Z—are rejecting the traditional luxury paradigm. In this new environment, brands don't need to be old school and traditional to be taken seriously as a luxury brand. Marina Filippelli, COO & Director of Client Services, and Juan Jose Quintana, ECD, both at Orcí, will explain why it has become crucial to redefine luxury.
COO & Director of Client Services, Orcí
Juan Jose Quintana
SVP, Executive Creative Director, Orcí
Join Wesley ter Haar, Founder of MediaMonks & executive director at S4 Capital Group, to explore how you can develop experiences that create connections and resonance between your brand and its customers through digital channels and creativity. With the technologies of today and the trends for tomorrow.
Wesley ter Haar
Executive Director, Media Monks, S4 Capital Group
Developed with creative challenges in mind, Visual GPS
navigates through the crowded visual landscape, showing
you what’s important to today’s consumers, what kind
of visual content engages them, and, ultimately, what
leads them to make decisions.
It’s a smarter way to think about—and select—visual content, helping you
understand what will connect with your audience, why it
will be effective, and how it takes your visual storytelling
to the next level.
Senior Manager, Creative Insights, Getty Images & iStock
Unique content marketing and partnerships have proven to drive engagement and growth in an ever changing digital landscape. Social media, short-form videos, reactive content, and interactivity are creating conversations, and raising public awareness. This panel will explore what has been working, and what is to come in the world of innovative content and unique partnerships.
The third edition of the Discovery Awards in Mexico celebrates the innovation and creativity of the best-branded content solution and celebrates Mexican figures that have impacted positively our world in aspects such as nature's preservation, women's empowerment, creativity among others.
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