“Consumers have changed”: one of the most used phrase in the last century.
But is technology what has changed the way people relate and buy. In this context, marketplaces begin to gain more prominence as the one stop shop destination chosen by consumers that are in a purchasing mindset. First Party Data to build Consumer Insights, Brand Lift studies and Performance based on sales, not just clicks : what all brands want but not all media players can provide.
Find out why marketplaces are Trending Topic
Jorge Fuentes Vega
Head of Media & Digital Mexico, Kantar
LATAM Director of Marketing & Insights at Mercado Libre Advertising, Mercado Libre
Regional Analyst – Latin America & Spain, eMarketer
Entering the world of data informed, people-based, highly personalized marketing can be a daunting task. Data volumes can be very large, the technology and terminology complex, plus the need to achieve ROI in line with expectations. In this segment, Acxiom will share some thoughts on how to begin your own journey.
Global overview on TOTAL AUDIENCE measurement; what challenges the industry faces, how it is being carried out from the perspective of research, brands and media and communication platforms; which indicators are essential in the homologation of universes; what metrics are required for this new trend.
Director de Marketing , DISH México
SVP of Corporate Strategy and Research, A+E Networks Latin America
Integrated Media – Head of LATAM, Foods & Beverages, PepsiCo
Data Architecture Director, Havas Media Group Mexico
Understanding how consumers navigate the world around you is a powerful lever when trying to drive consumers to stores. How do you stand out from the crowd? Creating a personalized real-world experience is essential for your brand’s success. And data, of all things is the key to making this real-world experience happen, by working together to build location insights into a brand’s campaign, and embracing a test and learn mindset, brands can quickly to prove what works - and scale results.
Most marketers agree that a data-driven approach to digital is essential for effective brand building. Yet as we start the new decade, there are more daunting challenges facing digital marketers: the future of the cookie, an increasingly fragmented media landscape, and emerging privacy legislation - just to name a few. Join Moat by Oracle Data Cloud for a candid discussion about overcoming these challenges, as well as demonstrations of best practices for harnessing the power of data in 2020 and beyond.
Vice President, Emerging Markets, Oracle Data Cloud
Head of Oracle Data Cloud, LATAM, Oracle Data Cloud
Industry leaders will share use cases and their experience with different data applications to support client marketing efforts. Attendees will come away with consumer data best practices for strategy, consumer privacy and activation to help brands to achieve their goals and gain market share.
Christiane De Carvalho
VP, Global Digital Data Strategy and Innovation, Acxiom
GM of Business Development, Southwest Region, The Trade Desk
Managing Director MRM Mexico and Head of Digital Strategy, MRM//McCann
Vice President and Managing Director, Latin America and U.S. Hispanic, Verizon Media
Some people believe the problem is in data. Well, the answer is in data too. Consumers go online to write/read reviews, express their voice, emotions, you name it. Today, social listening capabilities go way beyond monitoring. The advances in Artificial Intelligence, data processing power, help brands and agencies gather and generate insights that can propel any business to the next level. Come learn new ways in which brands are gathering insights through social listening and uncover the potential of a data driven approach.
Director Enterprise Marketing , Talkwaker
Today’s marketing needs to be more than effective; it needs to reach consumers with empathy, putting their interests first. In this session, Sheila Colclasure SVP, Global Digital Responsibility and Public Policy at Kinesso will speak with Produ Associate Publisher Mara Fernandez about the factors that contribute to a conscious marketing approach, from digital responsibility standards, to rising consumer expectations and the challenges of a broken ecosystem.
SVP, Global Digital Responsibility and Public Policy, Kinesso
Associate Publisher and Director, US Hispanic y Latin America., PRODU
Marketers are moving to solve for the digital world’s newly-erupting problems of data use backlash and brand safety breaches. As further unknown implications about data privacy and safety continue to emerge, how can marketers ensure that the internet remains a quality environment for digital advertising? This session covers this topic and more, as industry leaders dissect the challenges and strategies needed to maintain the long-term viability of the internet.
Bonin Bough left a c-suite job working for billion-dollar CPG brands to start a growth accelerator. Why? Because he wanted to help businesses, of all shapes and sizes, achieve more than they ever believed possible!
This presentation will show you how growth is the only thing that matters in business in the 21st Century. Whether you are an employee at a start-up, or working for a global brand, Bonin will show you tried-and-tested models that will allow you to shift the time-frame for your company’s growth trajectory.
Learn how to drive innovation across your organization from someone who did it at the largest companies in the world. Bonin will share how he took brands like Oreo, Cadbury's, Pepsi and Gatorade and helped them to drive strategic initiatives and develop leading-edge marketing campaigns. He will share how this groundwork eventually resulted in him taking Mondeléz International’s e-commerce business from $65MM to 265MM in the 18 months that he ran it.
You’ll learn how break-through communications, combined with customer data, is set to create an entirely new and direct relationship with the consumer. Bonin will share the real-life story of how he leveraged this methodology to grow Sundial Brands (Shea Moisture) from $250-350m before they were acquired by Unilever for close to $1 Billion. He will also share how he is now working with a portfolio of companies who are developing the technologies and platforms that will help your organization to unlock this type of success in the future.
Most importantly Bonin will show you how you can realize your full-potential, utilize your strengths, and use your success to ultimately to catapult your career.
B. Bonin Bough
Marketing Mogul & Host, Cleveland Hustles
As today’s companies race to compete with and on data, algorithms and AI, Rishad Tobaccowala warns they risk losing touch with something far more valuable: what’s human.
In his recently published book, Restoring the Soul of Business: Staying Human in the Age of Data, he makes a persuasive defense that people, emotions and culture — the soul of a company — are the most powerful and innovative tools for winning in the digital age.
Senior Advisor @rishad, Publicis Groupe
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