Let's think about the new platforms and how content lives through them. What things should evolve in that narrative, which ones we shouldn't lose and what type of profile and teams we will need in 2020.
On one hand, consumers are thirsty for innovation and relevant experiences. On the other, brands are surrounded by a universe of possibilities. In the midst of all of this, a whirlwind of information is available. In this keynote, Iván Markman, Chief Business Officer at Verizon Media, discusses how AR, VR, XR and 5G will play an important role in this landscape and should be part of the agenda of agencies, publishers and advertisers around the world.
Chief Business Officer, Verizon Media
Most marketers agree that a data-driven approach to digital is essential for effective brand building. Yet as we start the new decade, there are more daunting challenges facing digital marketers: the future of the cookie, an increasingly fragmented media landscape, and emerging privacy legislation - just to name a few. Join Moat by Oracle Data Cloud for a candid discussion about overcoming these challenges, as well as demonstrations of best practices for harnessing the power of data in 2020 and beyond.
Vice President, Emerging Markets, Oracle Data Cloud
Head of Oracle Data Cloud, LATAM, Oracle Data Cloud
In the past few years, programmatic has completely changed the ways in which we look at advertising. Today, most online ads are traded programmatically, with more digital firms, media companies, and agencies exploring how to sell traditional media in a similar way. But what does the next era of programmatic look like? How can it drive the next wave of mobile advertising? Hear directly from business leaders and discover how better targeting, increased specialization and more will be the future of programmatic.
Head Programmatic, Publicis Media
Carolina Ortiz Castillo
Media & Digital Manager, Bayer
Senior Vice President, Latin America, Teads
Chief Growth Officer, Logan
Country Manager & Buisness Developer, Made Agencia de Comunicación
The world has evolved as a media ecosystem, and the information that we have is putting us in a better position to measure the impact of all communication efforts. It's not just one player: it requires a different culture and a different organization to take advantage of this opportunity. See how Marketing Science is at the center of this change.
Head of Marketing Science, North Cone., Facebook
With a cookieless future becoming closer and closer to a reality, what can the ad tech ecosystem do to survive? This presentation aims to clarify all this and offer an optimistic path for all of us to thrive.
Como un grupo joven ha creado un boom de real estate con proyectos de récord mundial en Tulum. Creando Innovación, experiencias extraordinarias y un gran enfoque en la sustentabilidad. Los Amigos Tulum no solo revolucionaron el mercado de real estate, ahora lo harán con el mercado aeronáutico con el primer dron de pasajero en mexico. revolucionando el tráfico hacia la tercera dimensión sin contaminación. El proyecto ya tiene cobertura en medios nacionales e internacionales.
CEO, Los Amigos de Tulum
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