We will begin the session by giving a brief introduction to audio, emphasizing its importance today, audio trends and the times when the audience is most engaged to Spotify. We will also explain the impact and growth of podcasts.
After that we will have a panel moderated by the Head of Sales of Mexico - Diana Ramírez, where in the company of a podcaster and a brand, we will talk about audio consumption.
Head of Advertising Spotify Mexico, Spotify
Media & Digital Acceleration Director, Heineken Mexico
Liquid Cleaners Category Manager, Colgate
Living in a hyper fragmented media world, marketers and advertisers are always in search of ways to connect, engage and influence an audience that no longer consumes brands without a clear social purpose. Meet the minds of those who understood how culture shapes advertising though movements that transcend sales.
Associate Publisher and Director, US Hispanic y Latin America., PRODU
VP Business Strategy & Operations, FCB Mexico
CEO Mexico & Miami , Ogilvy
Content creation and consumption is at all time high, so how can publishers and marketers break through? Join BuzzFeed’s Senior Vice President of Global Content, Rich Reid to learn how BuzzFeed is going beyond just reach to cultivate a true connection with audiences and drive real world action with consumers.
Executive Creative Director, Buzzfeed
The content race is about who gets the attention, which is measured by how relevant you are. This relevance is built on how to connect with the cultural moments as they occur. Shows and brands are connecting with these moments that shape culture. Where are these relevant audiences engaging? We will listen to the experience and vision of the next years of top media partners on how they have been preparing themselves in this content race. And how these converging screens had made content more powerful.
GCP Twitter Latam, Twitter
Head of Digital Sales , TV Azteca
General Director of the Digital Business, Televisa
A conversation with the global press on their relationship with governments, businesses, and the public – along with perceptions of trust in the age of fake news; the safety of journalists globally; and predictions on where the industry is heading next.
Ana Cristina Ruelas
Regional Director, Article 19
Bureau Chief for Mexico, Central America and the Caribbean, NY Times
Claudio Flores Thomas
VP Comité de Lineamientos y Mejores Prácticas, IAB México
Focusing the conversation on the many content and streaming platforms related to GAMING and ESPORTS in such a way that we may give the most informed context about the audience, its reach, its uses and customs for the better understanding of how to explore market campaigns
Gaming Specialist , Arena Esports
Ignacio Agustín Estanga
Director content & partnerships LATAM , Twitch
CEO ARENA ESPORTS GG , ARENA ESPORTS
Head of Mixer content acquisitions, Mixer / Microsoft
As leagues continue to expand both within their home markets, and globally, understanding audiences and constantly improving the fan experience – both on screen and in person, are a top priority. This panel of industry experts will discuss the strategies of sports marketing that are keeping things fresh and continuing to bring new audiences to the screens and in the stadiums.
Fernanda de Paola Corral
CEO, Athlete Booster
Georgina Jesús Cervantes
Director of Marketing for MLB Mexico, MLB
CRO, Advertising Week
Latin American Marketing Director, WWE
The NBA is one of the leagues with the greatest impact worldwide, from the field to the networks, through fashion and social responsibility campaigns. In this interview with the Director of NBA Mexico, Raúl Zárraga, you will be able to know everything that NBA has planned for Mexico and what are the plans to promote women and men who will represent the future of basketball in our country and around the world.
Commercial and Institutional Voice, MC/Host
En esta era de VOD, las plataformas OTT como PlutoTV pueden marcar la diferencia para socios, anunciantes y consumidores. Serge Gojkovich, Head of Partnership Marketing for Pluto TV US, Y Eduardo Lebrija, EVP, Chief Commercial Officer de VIACOMCBS AMERICAS, mantendrán una conversación con Javier Matuk, reconocido especialista en tecnología, para compartir las experiencias de Pluto TV en USH y de cómo Pluto TV será lanzado en LatAm, además de oportunidades para anunciantes y socios del negocio.
Evp Chief Commercial Officer, VIACOMCBS NETWORKS PARA LAS AMÉRICAS
Head of Partnership Marketing, Pluto TV