Discover what are the new and current centers of gravity where audiences are connected in a digital conversation and turn your brand into an epicenter of them, their interests, ideals and motivations. The challenges of the brand's narrative architects focus on the relevance of the content and the opportune moment in:
Managing Director FCO Group and Co-Founder Eliot Media., FCO Group
Let's think about the new platforms and how content lives through them. What things should evolve in that narrative, which ones we shouldn't lose and what type of profile and teams we will need in 2020.
Living in a hyper fragmented media world, marketers and advertisers are always in search of ways to connect, engage and influence an audience that no longer consumes brands without a clear social purpose. Meet the minds of those who understood how culture shapes advertising though movements that transcend sales.
Associate Publisher and Director, US Hispanic y Latin America., PRODU
VP Business Strategy & Operations, FCB Mexico
CEO Mexico & Miami , Ogilvy
If 80% of brands disappeared today, it would probably be an unnoticed phenomenon by the Millennials, Z and Alpha generations. Not precisely because for them brand loyalty does not exist, on the contrary, it is because they prefer to consume products and services that move towards the field of the causes for which they fight, to the issues that they are passionate about and, even more, they tend to engage with those that accompany them to leave a legacy. Marcet guides us to identify the bridges between storytelling and storydoing, to remain relevant to more educated and much more demanding audiences.
As future generations demand shorter content, and are becoming increasingly less tolerant and more reactive to advertising; brands have great growth potential, but also great challenges.
Join DynAdmic and industry leaders in an exclusive presentation and panel on how to create value for Generation Z through conscious advertising.
"Mens sana in corpore sano". Today, we can extrapolate this philosophy from imperial Roman times, in which prayer provided a balance between mind and body. We could then define how healthy, or safe a brand is depending on how safe the content in which it appears may be.
This panel will debate whether the brand image and user experience will effectively be defined by the context in which it appears, not only to assure the brand's safety, but also to improve the user experience against today's hyperinformation environment.
Head of Media Mexico & Central America, Ferrero
Head Digital , Mindshare Mexico
Senior Manager, LATAM Account Management, MOAT, Oracle
Country Leader, Xaxis Mexico, Xaxis
Vice President Bus Dev US Hispanic, LATAM & Spain, OpenSlate
There is a new imperative today for brands to achieve their business outcomes: they need to do more to break through and build relevance in order to stay top of mind with customers. Whether your brand is launching something new or joining the conversation, they need to connect with the people at the center of these conversations. Top brands as McDonald’s and Tecate will join the session in a fireside chat to talk about their experience on how to shape culture and break through the clutter.
Twitter Mexico MD, Twitter
Marketing Director NOLAD at Arcos Dorados, NOLAD
Customer Lead Twitter Mexico, Twitter
Media & Digital Acceleration Director, Heineken Mexico
Technological disruptions have established a new social order; Subcultures have fragmented to give way to identity as a predominant factor. Being different, being "weird" and being part of a community is synonymous with uniqueness. Millennials, Generation Z and Alpha are altering the chain of consumption and also the narratives.
Andoni Zarrabe Almela
Head of Branded Content, Discovery Networks Mexico
Content creation and consumption is at all time high, so how can publishers and marketers break through? Join BuzzFeed’s Senior Vice President of Global Content, Rich Reid to learn how BuzzFeed is going beyond just reach to cultivate a true connection with audiences and drive real world action with consumers.
Executive Creative Director, Buzzfeed
Developed with creative challenges in mind, Visual GPS
navigates through the crowded visual landscape, showing
you what’s important to today’s consumers, what kind
of visual content engages them, and, ultimately, what
leads them to make decisions.
It’s a smarter way to think about—and select—visual content, helping you
understand what will connect with your audience, why it
will be effective, and how it takes your visual storytelling
to the next level.
Senior Manager, Creative Insights, Getty Images & iStock
Join Wesley ter Haar, Founder of MediaMonks & executive director at S4 Capital Group, to explore how you can develop experiences that create connections and resonance between your brand and its customers through digital channels and creativity. With the technologies of today and the trends for tomorrow.
Wesley ter Haar
Executive Director, Media Monks, S4 Capital Group
Unique content marketing and partnerships have proven to drive engagement and growth in an ever changing digital landscape. Social media, short-form videos, reactive content, and interactivity are creating conversations, and raising public awareness. This panel will explore what has been working, and what is to come in the world of innovative content and unique partnerships.
In recent years Pictoline has established itself as one of the most relevant visual content generators in Latin America, and a benchmark for information design in the world. Its co-founder Eduardo Salles shares some of the processes and methodologies behind Pictoline's success so as not to get lost in a changing world of algorithms, supersaturation, acceleration and noise.
The content race is about who gets the attention, which is measured by how relevant you are. This relevance is built on how to connect with the cultural moments as they occur. Shows and brands are connecting with these moments that shape culture. Where are these relevant audiences engaging? We will listen to the experience and vision of the next years of top media partners on how they have been preparing themselves in this content race. And how these converging screens had made content more powerful.
GCP Twitter Latam, Twitter
Head of Digital Sales , TV Azteca
General Director of the Digital Business, Televisa
Senior Executives from AI, Luxury, Retail, and Food & Beverage companies will join a media expert to discuss how technology, language, and a compelling brand can join forces to deliver the best experience for customers while leveraging new business opportunities and increase margins.
Communications & Reputation Director, Grupo Modelo
Marketing and Communications, TIFFANY & Co.
With so many ways to reach consumers, what’s the best way to communicate your message? Join BuzzFeed, ABI, Coca Cola and Unilever for a discussion on why crafting the perfect messaging is crucial. Learn how brands are connecting and staying relevant with younger audiences in an ever-changing environment.
The media landscape continues to evolve in tandem with consumer behavior. 15 years ago, successful digital media companies like Thrillist and POPSUGAR were amassing massive audiences via email and O&O. In the early 10’s, some publishers, including NowThis and The Dodo, were born on Facebook where their viral social videos yielded audiences at scale.
SVP, Brand Partnerships , Group Nine Media
A conversation with the global press on their relationship with governments, businesses, and the public – along with perceptions of trust in the age of fake news; the safety of journalists globally; and predictions on where the industry is heading next.
Ana Cristina Ruelas
Regional Director, Article 19
Bureau Chief for Mexico, Central America and the Caribbean, NY Times
Claudio Flores Thomas
VP Comité de Lineamientos y Mejores Prácticas, IAB México
Focusing the conversation on the many content and streaming platforms related to GAMING and ESPORTS in such a way that we may give the most informed context about the audience, its reach, its uses and customs for the better understanding of how to explore market campaigns
Gaming Specialist , Arena Esports
Ignacio Agustín Estanga
Director content & partnerships LATAM , Twitch
CEO ARENA ESPORTS GG , ARENA ESPORTS
Head of Mixer content acquisitions, Mixer / Microsoft
Drawing on insights from Overthrow II (co-authored by PHD and eatbigfish), Alejandro Clabiorne, Chief Executive Officer at PHD LATAM and a panel of challengers will show how businesses of all sizes and guises can tap into the largely untapped superpower of being a challenger brand to get ahead of current and future – competitors.
Tres integrantes del más reciente listado de los Mexicanos Más Creativos del Mundo, elaborado por Forbes México, hablarán acerca de la percepción que tienen sobre la creatividad, además de cómo es que hacen para, día a día, tener la mayor claridad posible entorno a ella.
Brand safety is in the eye of the beholder. As the advertising landscape continues to transform, there is no “one size fits all” approach. Join IAS as we discuss the shift from brand safety to brand suitability. You’ll learn why smart marketers need to take a bespoke approach when evaluating their risk threshold, consider their environments, and make sure they are not shrinking their audiences or their ROI.
Managing Director, LatAm , Integral Ad Science
Client Service Director, UM WW
Director Walmart Media, Mexico, Walmart Media
As leagues continue to expand both within their home markets, and globally, understanding audiences and constantly improving the fan experience – both on screen and in person, are a top priority. This panel of industry experts will discuss the strategies of sports marketing that are keeping things fresh and continuing to bring new audiences to the screens and in the stadiums.
Fernanda de Paola Corral
CEO, Athlete Booster
Georgina Jesús Cervantes
Director of Marketing for MLB Mexico, MLB
CRO, Advertising Week
Latin American Marketing Director, WWE
Its time to re-think storytelling, creativity and media roles into the strategy.
Data is changing our business. Using analytics to help understand trends and hot topics, identify white space and create engaging content will accelerate in 2020 and beyond. Marketers have to start breaking down the silos between channels and begin using the real multichannel strategies.
Learn how creativity and platforms are keys to achieve this.
Ivette Chalela Naffah
Waze Ads Marketing Director, Latam , Google