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Total Audience: Global Trend

In this session...

Global overview on TOTAL AUDIENCE measurement; what challenges the industry faces, how it is being carried out from the perspective of research, brands and media and communication platforms; which indicators are essential in the homologation of universes; what metrics are required for this new trend.

What You'll Learn from This Session...

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Presented with


Speakers

Eduardo Peniche Director de Marketing DISH México
Daniela Martinez SVP of Corporate Strategy and Research A+E Networks Latin America
Omar Gonzalez Integrated Media – Head of LATAM, Foods & Beverages PepsiCo
Emilio Serra Data Architecture Director Havas Media Group Mexico
Ruben Gomez Commercial Marketing & Analytics Director GroupM

Event Details

Event Type Seminar

Track  Data  

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