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A Safe Brand in a Safe Context

In this session...

"Mens sana in corpore sano". Today, we can extrapolate this philosophy from imperial Roman times, in which prayer provided a balance between mind and body. We could then define how healthy, or safe a brand is depending on how safe the content in which it appears may be.
This panel will debate whether the brand image and user experience will effectively be defined by the context in which it appears, not only to assure the brand's safety, but also to improve the user experience against today's hyperinformation environment.

What You'll Learn from This Session...

  1. Digital
  2. Brand Safety
  3. Brand Image

Presented with


Speakers

Cristina Mazariegos Head of Media Mexico & Central America Ferrero
Ricardo Izquierdo Head Digital Mindshare Mexico
Lauren Clark Senior Manager, LATAM Account Management MOAT, Oracle
Florencia Formica Country Leader, Xaxis Mexico Xaxis
Guillermo Abud Vice President Bus Dev US Hispanic, LATAM & Spain OpenSlate

Event Details

Event Type Seminar

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