In this session...

Technological disruptions have established a new social order; Subcultures have fragmented to give way to identity as a predominant factor. Being different, being "weird" and being part of a community is synonymous with uniqueness. Millennials, Generation Z and Alpha are altering the chain of consumption and also the narratives.

What You'll Learn from This Session...

  1. Advertising
  2. Digital Media
  3. Branded Content

Presented with


Speakers

Andoni Zarrabe Almela Head of Branded Content Discovery Networks Mexico

Event Details

Event Type Seminar

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