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Beginning a Data-Driven Marketing Journey

In this session...

Entering the world of data informed, people-based, highly personalized marketing can be a daunting task. Data volumes can be very large, the technology and terminology complex, plus the need to achieve ROI in line with expectations. In this segment, Acxiom will share some thoughts on how to begin your own journey.

What You'll Learn from This Session...

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Presented with


Speakers

Ben Peck Vice President, Latin America Acxiom

Event Details

Event Type Seminar

Track  Data  

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