The Importance of Brand Suitability in Social Media and Walled Gardens

Join Edvaldo Silva, Director of Zefr LatAm, for a panel with Cristina Padilla (Digital Director at PHD for Diageo), Gustavo Del Toro (Media Development Manager at Telefonica), Aldo Tabe (Managing Partner Digital at Havas Media Network/ Presidente Mesa de Plataformas y Formatos IAB) and Martin Palacios (LatAm Paid Social Manager at Essence Mediacom for MARS) on the latest nuances of brand safety and brand suitability on social media and walled gardens, and how you can use AI technology solutions state-of-the-art for measuring.

Brand Safety and Brand Suitability for advertising campaigns are more important than ever, as brands face unprecedented levels and types of reputational risk. The rise of popular user-generated content (UGC) social platforms and the development of Artificial Intelligence (AI) are contributing to the sharing of entertainment and information (and misinformation), and this continues to accelerate, at a massive scale, on Social Media. and Walled Gardens.

Meanwhile, competition for consumer attention has never been fiercer, with consumers spending more and more time in those Walled Gardens and Social Media right where the risks reside. Even with this risk, brands need to be present.

Join Edvaldo Silva, Zefr LatAm Director, in a panel with big brands and agencies about the most updated nuances of brand safety and suitability in social media and walled gardens, and how you can use cutting-edge AI technology solutions for measuring and activating Brand Suitability in social media.