Tuesday, 19 February at 1:40 PM  ●  Heineken Stage @ IMAX

The Golden Rules of Marketing

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How do you create a brand that stays in the hearts and minds of consumer, embraces an authentic purpose and makes a real difference rather than just a statement?
As creative partner for fashion brand Diesel, Bruno will reveal how to create a relationship that produces the most effective creative output.
With campaigns including Haute Couture, Go with The Fake that saw a Canal Street pop-up selling seemingly counterfeit ‘Deisel’ items during New York Fashion Week and most recently, Be A Follower, the talk will uncover how the brand has delivered consistently on its vision of celebrating imperfections and going against conformity.
Bruno Bertelli Global Chief Creative Officer Publicis
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