Thursday, 15 February at 10:40 AM  ●  CDMX Keynote Stage

Global Keynote Series: Advertising’s Bermuda Triangle

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In this session, join Hearts & Science President for P&G business in New York, Zach Treuhaft as he explores how brands can navigate these turbulent times, and sail towards success.

Brands face a ‘Bermuda Triangle’ when it comes to connecting with consumers: They LACK THE DATA and tools needed to plan against an increasingly untrackable audience, the content they can reach audiences in is often low-quality at best or FRAUDULENT AT WORST and consumers are increasingly AD-BLIND anyway, addicted to apps and utilities. View More

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Zak Treuhaft President P&G Business Hearts & Science Worldwide
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