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Karen is currently the IMC manager for Sprite and Fresca at the Coca-Cola Company Mexico.
She develops on and offline marketing strategies and leads all nationwide communication efforts for these brands, but has done the same for others such as Coca-Cola Light, Coca-Cola Zero, Coca-Cola Football and Fanta over her five years at the company.
For the past year she has successfully raised brand equity variables for Sprite through a mainly digital campaign.
Karen Arreola Job Title IMC Manager Company THE COCA COLA COMPANY MEXICO