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Karen Arreola

Karen is currently the IMC manager for Sprite and Fresca at the Coca-Cola Company Mexico.

She develops on and offline marketing strategies and leads all nationwide communication efforts for these brands, but has done the same for others such as Coca-Cola Light, Coca-Cola Zero, Coca-Cola Football and Fanta over her five years at the company.

For the past year she has successfully raised brand equity variables for Sprite through a mainly digital campaign.


Connecting Business & Passions On Instagram

Wednesday, 14 February at 1:00 PM ● CDMX Innovation Stage

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