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Macarena Alexanderson

Macarena is currently the Director of Nielsen Sports in Mexico. She helps sports rights holders and sponsors solve business challenges by providing services such as media valuation, sponsorship ROI analysis, fan segmentation studies and audience research.

Macarena started at Nielsen in 1998 in Retailer Services and has subsequently driven innovation and integration projects across the organization, including developing sports expertise in new markets.
She is also an Olympic diver and participated in the 1992 Barcelona games.

Macarena has a degree in Business Administration from La Salle University and holds a Masters in Sports Management from Deakin University in Melbourne, Australia.


The World Cup

Thursday, 15 February at 2:30 PM ● CDMX Innovation Stage

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