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Omar Lopez is the CMO of OCESA, the most important live entertainment company in Mexico and Latin America and the 3rd largest concert and event promotor in the world.
He is in charge of four areas within the company:
• Sponsorship marketing, to build the product and value proposition for all of OCESA’s sponsors which include world brands like Coca Cola, Citi, Heineken and many others.
• Ticket sales marketing, to generate demand for all their shows along different marketing channels.
• New business, leveraging on OCESA’s scale and know how.
• Digital evolution, which among other initiatives includes the implementation of the Salesforce platform.
He is also involved in the planning and commercial strategy of the F1 Mexican Grand Prix which has been awarded for two consecutive years as the best in the world by the FIA.