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Roberto Martini

Over 13 years ago Martini, R. founded CUBOCC. The company broke the barriers between digital, storytelling and product innovation, creating business-changing solutions in partnership with some of the world’s biggest brands and has become one of the most influential Brazilian advertising agencies created during the post-internet era.

Through time and diligence, Martini, R. started putting his playful hands on bigger and more challenging parts of the business, always pushing to evolve the established models; and something new started to happen. That's how FLAGCX, the Creative Disruption Network was born.

FLAGCX is a network of creative disruption companies based in Brazil and the United States. These companies were conceived to help people and brands discover, improve & transform their realities. Exploring the fields of creative industry, FLAGCX provides the triggers for change in the commoditized world.

Using his background in coding, art and finance, Martini, R. combines mathematical logic with aggressive entrepreneurship ideas and outstanding execution work to deliver exceptional results in communications projects and bring real business impact to his partners.

His profile can be found in: From Inside Out, How a generation of activists is injecting purpose in business and reinventing capitalism and Creative Entrepreneurship, How a new generation of Brazilian entrepreneurs are revolutionizing the way of thinking about knowledge, creativity and innovation.

Martini, R. has been acclaimed as one of Brazil’s most innovative professionals in the Brazilian advertising industry (Proxxima Magazine) and one of the ten most inspiring CEOs in the country (GQ Magazine).

Besides orchestrating the development of FLAGCX holding internationally, Martini, R. is also an active speaker, sharing his vision on important places and events such as MIT, SXSW, Cannes Lions, NY Advertising Week among others.
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