Chris has spent 30 years in the adverting business – 25 years of those at BBDO.
British by birth, he is a global citizen.
His formative years were spent at Abbott Mead Vickers BBDO in the U.K. – running large national clients and European assignments.
He spent three years as the CEO of Proximity London – one of the largest direct, digital and CRM businesses in the U.K. and part of the BBDO group. He was one of the architects of building the Proximity network globally – now with over sixty offices and 2,000 employees.
In 2006, he moved to Singapore to take responsibility for the development and positioning of BBDO & Proximity in Asia, later adding the Middle East and Africa.
BBDO Asia has emerged in the last five years as a powerful leader – for creativity, effectiveness and growth. BBDO was APAC Network of the Year Cannes 2014, APAC Network of the Year Effie Global Index 2014, Network of the Year Spikes Asia Festival 2014 and Asian Marketing Effectiveness & Strategy Festival Network of the Year 2012, 2013, and 2014. Chris was Campaign’s Asia Pacific head of the year twice in the last five years
Chris led the growth of the BBDO business in scale markets such as China, Korea, Japan, Dubai, and Southeast Asia. He was also responsible for founding and building new BBDO entities in Vietnam, Sri Lanka, India, Pakistan, Kenya, and Nigeria.
In May 2015, Chris moved to New York to take up the role of CEO in the Americas with responsibilities for 21 agencies in the U.S., Canada, and Latin America. He remains Chairman of Proximity Worldwide and Chairman of I&S BBDO in Japan.
He is married to Fleur – a New Zealander by birth - and they usually have enough air miles to see their four children who live in Sydney, and Melbourne, Australia and in Seattle.