The new consumer has infinite ways to communicate. They share intent across voice and visual search, while hyper-personalized experiences are the norm. Are new consumer behaviors shaping technology, or is technology shaping them? While foot traffic in-store continues to decline globally, how are brands creating new commerce experiences for their consumers?
Global Chief Marketing Officer, iProspect
Karla Martínez de Salas, Editorial Director of Vogue Mexico and Latin America, together with special guests and experts on the subject, will talk about how luxury brands are reinventing their communication and storytelling, using disruptive, more identifiable methods with society.
Managing Director, Tiffany & Co. Mexico and Latin America
Creative Director, The Welcome Branding Group
Karla Martinez De Salas
Editorial Director , Vogue Mexico & Latin America
At the threshold of a new decade, we know with certainty that Mexican consumers of 2020 will not follow the lines of behavior that have been easily predicted just a few months ago. A simple and fascinating task is to dilute the guidelines of the multipolar and the groups that make up this unique consumer society.
Creative innovators will each have a turn on the carousel during this all-star panel. Listen as these experts share their insights into the creative universe and creative mindset. Each panelist will share secrets of finding creative success, and how to build great campaigns. Listen to personal inspirations, creative admirations, and what they hope is in store for the future of advertising.
Manuel Camacho Bustillo
CEO and Co-Founder, La Doble Vida
In this talk the assistants will be able to understand the most important concepts on how to develop a content marketing strategy and its clear relation with the organic positioning of the contents (SEO). It is clear that brands should think of becoming publishers with the aim of having their own audiences and this point is essential to achieve it.
Juan Carlos Samper
Co-Founder and CEO, We Are Content
The volume of data being generated across consumer touchpoints continues to grow geometrically. Over 17MB every second for every person on Earth by 2020! But to make this relevant for marketing, we must invest in not only understanding the consumer, but in respecting the consumer. That’s hard work – most data today goes to waste, and consumers and governments are becoming more vocal about privacy concerns and protective policies around the world.
This is a period of uncertainty for advertising agencies. In order to survive agencies must evolve and distinguish themselves from others. What does the future look like? Will agencies cease to exist or take on a new form? Join this panel of leading executives from holding companies, agency startups and newcomers in agency marketing services for a discussion centered on what is to come for agencies.
Miguel Ángel Mendiola
Owner and CEO, "La Doble Vida"
The digital economy has brought new opportunity for development and innovation in every business sector. While the majority is “good innovation”, we continue to see a significant gap at a societal level, driven both by a continued disparity in access to technology based on socio-economic factors, and by personal experiences and cultural nuances. In today’s hyper-sensitive media landscape, how should brands and publishers address this gap and navigate the notion of truth and authenticity? If we are to derive one truth from the digital economy it is this: trust is not an issue, it is the issue.
With 88% of marketers making trust in their brand a priority for 2019, Ruth Stubbs shares how brands, publishers, technologists and consumers are all navigating the new trust equation. This conversation tackles issues around brand ethics, data safety, and how we understand the link between trust in brands and the consumer’s role on the market.
As a stand-up comedian, Franco reveals to us the story of how his career came to be as the first Latino to perform around the world to sold out audiences.
Throughout his career Franco has faced different challenges to build what is now a global seal that not only sells tickets for shows, but has created a business model that allows you to take your brand to international markets.
You will know what is behind this great storyteller and how comedy changed his life.