91% of women say advertisers don't understand them. Today, women are increasingly speaking up and demanding their reality be portrayed on screen. How can we move toward having a more inclusive female vision in media? What role do industry leaders play in this evolution? On this keynote, top-level experts discuss their opinions and views on this ever-important topic.
CMO of AT&T in Mexico, AT&T
General Manager and Ad Sales Vice President , Turner Mexico/Colombia
Bonin Bough left a c-suite job working for billion-dollar CPG brands to start a growth accelerator. Why? Because he wanted to help businesses, of all shapes and sizes, achieve more than they ever believed possible!
This presentation will show you how growth is the only thing that matters in business in the 21st Century. Whether you are an employee at a start-up, or working for a global brand, Bonin will show you tried-and-tested models that will allow you to shift the time-frame for your company’s growth trajectory.
Learn how to drive innovation across your organization from someone who did it at the largest companies in the world. Bonin will share how he took brands like Oreo, Cadbury's, Pepsi and Gatorade and helped them to drive strategic initiatives and develop leading-edge marketing campaigns. He will share how this groundwork eventually resulted in him taking Mondelez International’s e-commerce business from $65MM to 265MM in the 18 months that he ran it.
You’ll learn how break-through communications, combined with customer data, is set to create an entirely new and direct relationship with the consumer. Bonin will share the real-life story of how he leveraged this methodology to grow Sundial Brands (Shea Moisture) from $250-350m before they were acquired by Unilever for close to $1 Billion. He will also share how he is now working with a portfolio of companies who are developing the technologies and platforms that will help your organisation to unlock this type of success in the future.
Most importantly Bonin will show you how you can realize your full-potential, utilize your strengths, and use your success to ultimately to catapult your career.
According to all major forecast institutes, Latin America is the latest land of opportunity for ecommerce and digital, a region where the most impressive growth will happen in the next couple of years. A market of 650 million people with booming digital unicorns, specifically in commerce, with the historic leader Mercado Libre and the new baby star Rappi. Alongside with these regional giants, we see local tech players like ecommerce platform VTEX dominating the market far ahead of global players such as Adobe or Salesforce.
Senior Vice President & Global Head of Commerce Strategy, Isobar
Karla González - Panelista
Media & Digital Acceleration Director, Heineken Mexico
Drawing on insights from Overthrow II (co-authored by PHD and eatbigfish), Alejandro Clabiorne, Chief Executive Officer at PHD LATAM and a panel of challengers will show how businesses of all sizes and guises can tap into the largely untapped superpower of being a challenger brand to get ahead of current and future – competitors.
Have you deleted an app in the past month? Or just sworn to stay off social media? If so, you're not alone. Amid growing concern around app addiction, screen time, and fake news, millions of people are choosing to opt out from these habit-forming apps and platforms. But where are they going? Will they ever come back? And what's their impact on marketers? Join us for this session with Renee Cassard, Chief Audience Officer of Hearts & Science, as she unveils the new research around the disconnectors.
Brand safety is in the eye of the beholder. As the advertising landscape continues to transform, there is no “one size fits all” approach. Join IAS as we discuss the shift from brand safety to brand suitability. You’ll learn why smart marketers need to take a bespoke approach when evaluating their risk threshold, consider their environments, and make sure they are not shrinking their audiences or their ROI.
Managing Director, LatAm , Integral Ad Science
Client Service Director, UM WW
Fernando Sanchez Valledor
Director Walmart Media, Mexico, Walmart
Urbanization, smaller families, increased life expectancy, democracy and online connection. The last 50 years were extremely intense in Latin America. And now, we’re living on exciting times in which gender equality, mobile connection and social platforms are changing the way people think, buy and consume media in region. Meet the Always-on Consumers, understand why LATAM Leapfroggers boost the adoption of new technologies and discover how Undecipherable Consumers challenging the traditional mindset of advertisers.
All the details of our technology, content strategy and business model. The audience will be able to create their first campaign in OOHTV with advanced targeting. With full understanding of the CPO model to create effective OOH strategies.
Have you ever wondered what AI can actually DO to improve the ROI of your advertising campaigns? Come see for yourself, as we showcase how machine learning and bespoke algorithms can deliver better media and business outcomes with a live, interactive audience demonstration. Walk away with an understanding of how AI in marketing works, experience coding first hand, and see for yourself if you can trick our algorithms.
Marketing Science Director, Xaxis Latin America, Xaxis
Fiction storytelling is the most engaging genre of modern entertainment. It also shapes people’s thinking about the world. While both supply and demand are booming, marketers watch this phenomenon as an opportunity to better connect with audiences through a truly compelling and influential type of content.
General Manager and Ad Sales Vice President , Turner Mexico/Colombia
As leagues continue to expand both within their home markets, and globally, understanding audiences and constantly improving the fan experience – both on screen and in person, are a top priority. This panel of industry experts will discuss the strategies of sports marketing that are keeping things fresh and continuing to bring new audiences to the screens and in the stadiums.
79 percent of all consumers today state it is important for brands to provide guaranteed authenticity when they're purchasing goods and 71 percent are willing to pay an added premium – 37 percent more – for companies offering full transparency and traceability. Blockchain is more than an aspirational business technology; it is used today to achieve greater transparency and efficiency, and to enhance trust in the goods we consume. Hear from Jason Kelley, general manager of IBM Blockchain about how leading companies are giving trust back to their customers and partners by leveraging the technology.
This is a period of uncertainty for advertising. In order to survive the industry must evolve and distinguish their value proposition to he public. What does the future look like? Will Out Of Home Advertising take on a new form? Join this panel of leading executives from Out Of Home Companies for a discussion centered on what is to come for them.
COO and Co-Founder, Vertice Medios
Director , Advertising Week LATAM
Women: there are skills that, if you learn them, can help drive your career.
Your empowerment comes from the self-knowledge of knowing who you are and where you want to go. And, through networking, build new ways to grow.
In this workshop, you will learn to use self-knowledge as a path to strengthen your networking and negotiation skills.
In an age of pervasive social media, where motivations are always suspect and facts collide, the ability for marketers to build trust with their audience has never been more challenging yet more important.
Lorena Infantes, Development Coach at the NBA Academy Latin America, is setting the pace for women seeking to impact this sport internationally. As part of the NBA Academy Project, Lorena has sought to promote both women and men in the world of basketball, managing to share their knowledge and experiences with the youngest, in addition to paving the way for women, reaching places that have never been reached before.
This is the right time to call the play, a play that puts women always ahead.
Commercial and Institutional Voice, MC/Host
Development Coach , NBA Academy LATAM
Amazon is seeing tremendous growth in Latin America. Come hear how global brands such as 3M, Colgate-Palmolive and Reckitt Benckiser are building successful Amazon businesses in North and Latin America.
This panel will talk about successful advertising strategies that take advantage of Amazon's growing marketplace. Learn about what is working with Amazon Advertising, pitfalls to look out for and new advertising options being rolled out in 2020.
CEO / Co- Founder, Macarta
BCom BT & Ecomm Country Manager, 3M
Director eCommerce LATAM, Reckitt Benkiser
Sr. Director, Digital Commerce & Marketing, Colgate-Palmolive (US)
As today’s companies race to compete with and on data, algorithms and AI, Rishad Tobaccowala warns they risk losing touch with something far more valuable: what’s human.
In his recently published book, Restoring the Soul of Business: Staying Human in the Age of Data, he makes a persuasive defense that people, emotions and culture — the soul of a company — are the most powerful and innovative tools for winning in the digital age.
Its time to re-think storytelling, creativity and media roles into the strategy.
Data is changing our business. Using analytics to help understand trends and hot topics, identify white space and create engaging content will accelerate in 2020 and beyond. Marketers have to start breaking down the silos between channels and begin using the real multichannel strategies.
Learn how creativity and platforms are keys to achieve this.
Ivette Chalela Naffah
Waze Ads Marketing Director, Latam , Google