The world has evolved as a media ecosystem, and the information that we have is putting us in a better position to measure the impact of all communication efforts. It's not just one player: it requires a different culture and a different organization to take advantage of this opportunity. See how Marketing Science is at the center of this change.
Head of Marketing Science, North Cone., Facebook
Industry leaders will share use cases and their experience with different data applications to support client marketing efforts. Attendees will come away with consumer data best practices for strategy, consumer privacy and activation to help brands to achieve their goals and gain market share.
Christiane De Carvalho
VP, Global Digital Data Strategy and Innovation, Acxiom
Senior Account Executive, The Trade Desk
Managing Director MRM Mexico and Head of Digital Strategy, MRM//McCann
Vice President and Managing Director, Latin America and U.S. Hispanic, Verizon Media
Innovation & digital transformation have become the mantra & focal point of many companies to revitalize their business, yet 70% of projects under these doctrines fail. Why is this so and is there any way to bring the reputed fruition to life? Together we will decipher what successful innovation looks like through two case studies and introduce the principles on how to structure the strategy and SWAT organization needed for clients and agencies to work as true partners and change the said buzzword from platitude to reality
Some people believe the problem is in data. Well, the answer is in data too. Consumers go online to write/read reviews, express their voice, emotions, you name it. Today, social listening capabilities go way beyond monitoring. The advances in Artificial Intelligence, data processing power, help brands and agencies gather and generate insights that can propel any business to the next level. Come learn new ways in which brands are gathering insights through social listening and uncover the potential of a data driven approach
Director Enterprise Marketing , Talkwaker
In recent years Pictoline has achieved itself as one of the most relevant visual content generators in LATAM and a reference in key-messages desing in the world.
HoEduardo Salles, co-funder, shares some information behind Pinctoline's success including process and methodologies which are it skills to keep position into the world with algorithms, saturation, acceleration and noise.
The coming death of third-party cookies has put the entire digital ecosystem on alert and is opening the doors to a new era: the internet of trust. Guided by Daniel Czaplinski, CEO and Co-Founder of Retargetly, in this session we will learn how to reach the promise of marketing 1:1 at scale, to establish trust-based relationships between users, brands and media; and to ensure that privacy is at the core of each action in a cookieless world. At the end of the session join us in a panel next to key industry members.
With a cookieless future becoming closer and closer to a reality, what can the ad tech ecosystem do to survive? This presentation aims to clarify all this and offer an optimistic path for all of us to thrive.
As online LATAM audiences grow, brands are embracing digital advertising as an essential part of their media strategy. Nearly one-third of all media spend in LatAm is now digital, and innovative brands are looking to enhance their campaigns with the power of programmatic. But what’s in store for this booming sector? What does the future of digital advertising look like? Join Patrizio Zanatta, Managing Director, Latin America at Rubicon Project to discover what’s on the horizon.
Managing Director, Latin America, Rubicon Project
As the landscape of the workforce continues to evolve, new opportunities have emerged via the gig economy. Providing jobseekers with the ability to be their own boss, the perception of the modern day office has changed completely. This session will explore the impact of the gig economy on businesses, communities, and freelancers.
In this session, Chrissie Hanson will share insights & learnings how the practice of Empathy delivers more commercially valuable business outcomes around the world. Through the use of case studies from different regions and categories, Chrissie will outline how to best resolve the tensions between human creativity and machine capability, as well as long-term brand building and short-term sales.
Global Chief Strategy Officer, OMD Worldwide
With so many ways to reach consumers, what’s the best way to communicate your message? Join BuzzFeed, ABI, Coca Cola and Unilever for a discussion on why crafting the perfect messaging is crucial. Learn how brands are connecting and staying relevant with younger audiences in an ever-changing environment.
A conversation with the global press on their relationship with governments, businesses, and the public – along with perceptions of trust in the age of fake news; the safety of journalists globally; and predictions on where the industry is heading next.
Bureau Chief for Mexico, Central America and the Caribbean, NY Times
Digital ad spending in Latin America is expected to grow to $10.26 billion in 2020, inspired largely by innovations in automation and the programmatic space. But how are publishers and buyers utilizing this emerging technology to capitalize on such a unique opportunity for incredible growth? Join Rubicon Project’s Patrizio Zanatta, Managing Director, Latin America, as he leads a lively discussion with a group of senior executives from both the buy and sell sides to uncover strategies that fuel this momentum.
Managing Director, Latin America, Rubicon Project
Programmatic Lead, Spotify
Chief Digital Officer, Publicis Media
General Director, Imagen Digital México
Today’s marketing needs to be more than effective; it needs to reach consumers with empathy, putting their interests first. In this session, IPG Chief Data and Marketing Technology Officer and Kinesso CEO Arun Kumar will speak with Produ Associate Publisher Mara Fernandez about the factors that contribute to a conscious marketing approach, from digital responsibility standards, to rising consumer expectations and the challenges of a broken ecosystem.
Global Chief Data & Marketing Technology Officer, IPG
Associate Publisher and Director, US Hispanic y Latin America., PRODU
Unilever believes companies with purpose last, brands with purpose grow, and people with purpose thrive. Unilever is celebrating 90 years of doing well by doing good through our purpose-driven brands this year, and will be sharing the journey of Unilever’s roots as a purpose driven company through to how we’re driving impact today.