- Trends in the world and in Latin America with an eMarketer's vision of the stage we are in.
- Changes in consumer behavior and its relationship with the most frequent categories of consumption.
- The rise of marketplaces as a "one stop shop destination".
- Trends in the advertising industry and marketplaces as new media.
- The importance of branding for brands with the vision of Kantar and presentation of Brand Lift studies.
- The importance of search within marketplaces and performance strategies with real sales information.
- Insights based on real consumer behavior.
Jorge Fuentes Vega
Head of Media & Digital México, Kantar
LATAM Director of Marketing & Insights at Mercado Libre Advertising, Mercado Libre
Regional Analyst – Latin America & Spain, eMarketer
We will begin the session by giving a brief introduction to audio, emphasizing its importance today, audio trends and the times when the audience is most engaged to Spotify. We will also explain the impact and growth of podcasts.
After that we will have a panel moderated by the Head of Sales of Mexico - Diana Ramírez, where in the company of a podcaster and a brand, we will talk about audio consumption.
Head of Advertising Spotify Mexico, Spotify
Karla González - Panelista
Media & Digital Acceleration Director, Heineken Mexico
Juan Esquivel - Panelista
Liquid Cleaners Category Manager, Colgate
Let's think about the new platforms and how content lives through them. What things should evolve in that narrative, which ones we shouldn't lose and what type of profile and teams we will need in 2020.
On one hand, consumers are thirsty for innovation and relevant experiences. On the other, brands are surrounded by a universe of possibilities. In the midst of all of this, a whirlwind of information is available. In this keynote, Iván Markman, Chief Business Officer at Verizon Media, discusses how AR, VR, XR and 5G will play an important role in this landscape and should be part of the agenda of agencies, publishers and advertisers around the world.
Chief Business Officer, Verizon Media
"Rivalry" between Branding and Performance.
Marketplaces as means for both strategies.
Case Studies of both strategies with positive results in marketplaces.
How to build brand in a context where the consumer is willing to hear them.
Sr. Manager of Mercado Libre Advertising, Mercado Libre
Living in a hyper fragmented media world, marketers and advertisers are always in search of ways to connect, engage and influence an audience that no longer consumes brands without a clear social purpose. Meet the minds of those who understood how culture shapes advertising though movements that transcend sales.
Co-Founder, We Believers
CEO Mexico & Miami , Ogilvy
Consumer marketing is undergoing a massive transformation. Upstart direct-to-consumer (DTC) brands are challenging the status quo with strategies relying heavily on digital channels to package products and experiences that resonate with the consumers.
An overview of the programmatic out of home industry, the challenges in LatAm to evolve the market, and the key technologies to create pDOOH campaigns. Plus, an introduction to OHHTV, the first all-in-one pDOOH platform, which deliver advertisers all the tools and data to onboard into the OOH revolution.
A medida que las generaciones futuras exigen contenido más corto, y se vuelven cada vez menos tolerantes y más reacios a la publicidad, las marcas enfrentan un gran potencial de crecimiento, pero también grandes desafíos.
Únase a DynAdmic y líderes de la industria en una presentación exclusiva y un panel sobre cómo crear valor para la Generación Z a través de publicidad consciente.
As the global leader in news, BBC has translated its key pillars of trust and authenticity and created a storytelling model that resonates with its audience around the world. This discussion will explore the power of storytelling that is led with insights and how to achieve a message that is both trusted on a global scale but relevant to a local audience.
Senior Vice President, Sales, BBC News
This session will offer tools so that participants learn how to create a personal wellness formula that allows them to minimize the stress caused by the high demands of their daily environment and maximize the positive experiences in their lives.
Understanding how consumers navigate the world around you is a powerful lever when trying to drive consumers to stores. How do you stand out from the crowd? Creating a personalized real-world experience is essential for your brand’s success. And data, of all things is the key to making this real-world experience happen, by working together to build location insights into a brand’s campaign, and embracing a test and learn mindset, brands can quickly to prove what works - and scale results.
Global Head of Measurement & Insights, Waze, Google
Most marketers agree that a data-driven approach to digital is essential for effective brand building. Yet as we start the new decade, there are more daunting challenges facing digital marketers: the future of the cookie, an increasingly fragmented media landscape, and emerging privacy legislation - just to name a few. Join Moat by Oracle Data Cloud for a candid discussion about overcoming these challenges, as well as demonstrations of best practices for harnessing the power of data in 2020 and beyond.
There is a new imperative today for brands to achieve their business outcomes: they need to do more to break through and build relevance in order to stay top of mind with customers. Whether your brand is launching something new or joining the conversation, they need to connect with the people at the center of these conversations. Top brands Amazon, McDonald’s and Tecate will join the session in a fireside chat to talk about their experience on how to shape culture and break through the clutter.
Matt Derella, Global Vice President, Customers, Twitter
Technology has revolutionized how consumers interact with content, giving them the power to demand more relevant and entertaining experiences in exchange for their attention. Join Xandr’s Lindsay Van Kirk as she examines the state of the industry and its evolution ahead as digital and TV converge to introduce more holistic visibility for buyers and sellers across inventory channels, and hear from buyers in Mexico on how they are meeting these challenges.
Lindsay Van Kirk
Vice President, Product Management, Xandr
Content creation and consumption is at all time high, so how can publishers and marketers break through? Join BuzzFeed’s Senior Vice President of Global Content, Rich Reid to learn how BuzzFeed is going beyond just reach to cultivate a true connection with audiences and drive real world action with consumers.
Executive Creative Director, Buzzfeed
Luxury product sales are expected to grow significantly in Latin America in the next few years, and brands need to take note as the next generation of luxury buyers—millennial and Gen Z—are rejecting the traditional luxury paradigm. In this new environment, brands don't need to be old school and traditional to be taken seriously as a luxury brand. Marina Filippelli, COO & Director of Client Services, and Juan Jose Quintana, ECD, both at Orcí, will explain why it has become crucial to redefine luxury.
COO & Director of Client Services, Orcí
Juan Jose Quintana
SVP, Executive Creative Director, Orcí
Developed with creative challenges in mind, Visual GPS
navigates through the crowded visual landscape, showing
you what’s important to today’s consumers, what kind
of visual content engages them, and, ultimately, what
leads them to make decisions.
It’s a smarter way to think about—and select—visual content, helping you
understand what will connect with your audience, why it
will be effective, and how it takes your visual storytelling
to the next level.
The third edition of the Discovery Awards in Mexico celebrates the innovation and creativity of the best-branded content solution and celebrates Mexican figures that have impacted positively our world in aspects such as nature's preservation, women's empowerment, creativity among others.
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