Directors of the best creative events happen in Mexico City come together for talking about how the industry is behaving and how this experiences coexist between brands, talents and artist in the same space for achieve the same goal.
The latest solutions and approaches in sports and event sponsorship have shown promising and valuable results. Brands are able to determine the effectiveness and outcome of their sponsor spending, while having the ability to analyze these results and strengthen their methods. Join this panel led by Rodrigo Morales of Wasserman as they discuss the challenges in today’s sponsorship ecosystem and how to produce a significant ROI.
Goleadoras is a purpose driven social enterprise leveraging the power of fútbol to transform the self-confidence, sense of solidarity, ambition, perseverance and well-being of girls and women. The Goleadoras Project grows out of a ten-year-old US-based not-for-profit foundation Proyecto Paz, an organization dedicated to bringing soccer to underprivileged communities with the support of donors such as Corporacion Andina de Fomento, Direct TV, Tag Heuer, MTV and allies like the United Nations, Unidos en Red, Peace One Day.
The founding board of directors at Goleadoras include Jules Green, Microsoft's top woman executive until the Fall of 2017 and the executive who led the creation of Windows 7; Carmen Busquets, a pioneer in the effort to transform fashion retailing through technology at companies such as Net-A- Porter, where she was the founding investor; and Mireya Cisneros, a leading Latin American philanthropist who has supported causes throughout the region. Goleadoras founder Eglantina Zingg leads the organization's fundraising and institutional alliances with Fortune 500 companies, multilateral organizations, and some of the world's most important philanthropists and political leaders.
Prejudices are related to mental associations that have formed in our unconscious throughout our lives and are directly related to what we hear and see in the media. Continuing to deny racism in Mexico and Latin America is now impossible. That racism is unconscious does not mean that it does not exist. The responsibility of what we communicate and how we communicate is very big and we must be aware.
Directors across the industry come together on this panel to talk of their film makers careers, their greatest triumphs and failures, and get the audience inspired to be prepare of the future that comes in this business.
Discrimination and the clear lack of rights towards domestic workers is one of the great pending issues that Mexico has as a society. Social activists have been in the battle for this group’s rights for many years. "Roma" by Alfonso Cuarón, has recently managed to place the issue on the communication agenda in social networks. Failure from the supreme court of justice to act and the response triggered from the IMSS (the Mexican Social Security Institute) to make the payment of social security for these workers obligatory by the employer is fundamental. This is one of the most important conversations we should have as a society.
Women across the industry come together on this panel to talk roses and thorns of their careers, their greatest triumphs and failures, and get the audience fired up and inspired to walk out knowing what it feels like to be bad-ass leader in this business.
Claudia Gonzalez Edelman
Founder, We Are All Human
Media Personality, President, MMK Group