Through the lens of Commander Data of The Starship Enterprise (Star Trek’s most future forward Android), Gordon Bowen provides an amusing but poignant commentary on the limitations of DATA and A.I. in an expanding universe, “exploring brave new worlds” for creativity and innovation.
Founder & Global Chairman, mcgarrybowen
Aversion to digital advertising has reached new heights in Latin America. Half the advertising is never seen by anyone. And advertisers report that only 12% of viewers actually watch their video ads through to completion. Conquering the attention deficit has become the single most important challenge to digital advertising.
People choose to see movies, TV shows or documentaries, since Andino was born, people are choosing to se advertising too. Following a unique philosophy where the biggest enemy is the Skip Ad button, we create campaigns that go against all marketing tendencies that tell you to show short content, proving the point that good content will always be seen until the last second.
This talk will change the idea you had of advertising, making you understand the difference of traditional marketing and new revolutionary brand content.
With a community of over 1 billion, Instagram continues to be the platform that people turn to for inspiration and to get closer to the things they love. Instagram's Christina Ting shares the latest in how businesses are reaching their audience, and the outsized opportunity available. In particular, you'll hear more about how brands are leveraging Instagram Stories to drive consumer action, and the results that businesses are seeing.
Head of Product Marketing, Instagram Ads, Instagram
Advertising has changed - we are living in the 'person-centric' era where individual interaction and engagement is paramount. But how can the modern marketer take that ideal and make it a reality? Adglow's CEO, Juan Dominguez, explores this topic in his session and argues that we have reached a tipping point in the relationship between audience communication and customer conversion, with the CRM at the heart of the strategy.
Through the experience of @manumanuti "Travel Storyteller" and creator of travel content, mainly for Instagram, we will know the potential of Instagram for tourism, its best practices, some success stories and the places that have become the most visited the world thanks to its visual power, explaining the concept of "Instagrammability".
AppNexus, a Xandr company, has led the industry in quality, trust, and transparency initiatives, working hand-in-hand with publishers to ensure that premium advertisers can access brand-safe, curated, and highly viewable programmatic inventory.
It’s quite remarkable to see how far we’ve come. Join Patrick Casal as he takes us on a journey from programmatic advertising’s wild west to today, where clients like Microsoft and Linkedin proudly operates a transparent, premium marketplace.
Senior Director, Market Development, AppNexus, a Xandr Company
Programmatic Lead, LatAm @ Linkedin, LinkedIn
Forget chasing traditional primetimes and follow viewer passions.
The way we watch is changing, and today’s viewers, not networks, are in control. Consumers choose what, where and when to watch, and they’re creating their own personal primetimes based on what is most relevant to them at their moments of need. New research shows what makes a viewer tune in today. With these changing viewer behaviors, learn how brands need to adopt new rules of engagement to better reach their audience and drive results.
Head of Brand Content & Narratives, YouTube Ads Marketing, Google
Advertisers, media and agencies will need to work together to define the optimal patterns of media, in order to move marketing and performance KPIs
In this process, we need to understand the role of each provider in a market symphony to make meaningful songs for the brands
Head Of Data Science Innovation, HAVAS
Our industry is evolving at a rapid pace, but platforms are only as powerful as the data behind them. As advertisers and publishers race the competition across optimization, transparency and brand safety, access to quality data is more important than ever. As a result, the relationship between supply and demand has never been more complex & so closely aligned. In this session, leading advertisers and publishers unite to share their perspectives and discuss how successful companies are adapting and making data work for them
Senior Vice President, Latin America, Teads
CEO, IAB México
Digital Marketing Director, Santander Mexico
Andres Esquivel Espinosa
Head Digital, El Financiero Bloomberg
For marketers, reach has become a commodity. Today’s connectivity habits challenge the industry to be relevant to consumers while building meaningful connections that drive short and long term ROI. In this scenario Omar will provide a deeper understanding of how is not just about scanning consumers but their human routines, passions, needs, and desires, where the public conversation layer act as a neurological system that redefines the marketing landscape and the way we do research.
Head Research Twitter SpLatam, Twitter
The power of data from an unique human powered platform offers key metrics for campaigns: potential delivery for each OOH point, the most efficient locations regarding potential -impressions- engagement & Optimization; translated in a more efficient and smart investment. Be into your consumers’ journeys more than any other, interacting in an online and offline world, providing unparalleled access to them throughout the day; Before - during and after the purchase. Do you want to know how? Join us in this session.
Anasofía Sanchéz Juárez
Country Manager Mexico, Waze
Digital Marketing Director, Santander Mexico
Innovation is a powerful way to prepare for and harness change—but it’s often billed as something external, ephemeral and intangible. What we now know is that the power to create innovative ideas is already within our grasp, we just need to look at what we have differently. At Advertising Week LATAM, Maren Lau, VP, LATAM at Facebook, will examine what fuels innovative ideas, and show you how you can shift your perspective to bring real change to your business.
Creative innovators will each have a turn on the carousel during this all-star panel. Listen as these experts share their insights into the creative universe and creative mindset. Each panelist will share secrets of finding creative success, and how to build great campaigns. Listen to personal inspirations, creative admirations, and what they hope is in store for the future of advertising.
New technologies, AI and digitalization pose a challenge for large corporations maintaining and growing their human capital. According to the World Bank, Mexico ranks 64th in the Human Capital Index, far behind its main trading and business partners; Canada and the United States. The so-called emotional salary, work environment, career plan, experiences and values are essential in attracting and retaining talent. In today’s marketplace, employers also need to improve communication tools, talent search, innovation and adaptation along with accommodating generational gaps (millennials and centennial) and their requirements in the workplace. CNN’s Gabriela Frías and a panel of experts will discuss this changing landscape in Mexico.
Francisco de Jesús Moza
Executive Director of Client Strategy, Banco Santander Mexico
Business Anchor, CNN en Español
Director Global Digital Strategy, Pfizer
Luisa Maria Alcalde
Secretary of Labor & Social Security
A new set of challenges has been birthed out of the latest innovations in technology and big data in our predominantly digital-first world. This new tech-driven ecosystem also has shown opportunities for growth unlike anything we've seen before. Hear from leaders in the advertising and media industry to discuss this rapidly evolving landscape, as well as, the timeless values of creativity, leadership skills, talent development and big ideas.
Latam Sales Director - Marketing Solutions , LinkedIn
Vice President and Managing Director, Latin America and U.S. Hispanic, Verizon Media
Juan Carlos Valdés
Country Manager - Mexico, Colombia & Argentina, Taboola
Regional Analyst – Latin America & Spain, eMarketer
Data, the new oil of this modern world, overwhelmed more marketers every day. This era, when much more information is available, seems to be more difficult to leverage the use of data in good decisions. Companies are adopting new technologies and trends such as Data-driven Marketing inside the organization, just the ones that really understand and leverage the use of available information will make a difference on their strategic decisions for the future of their businesses.
Media & Digital Acceleration Director, Heineken Mexico
2019 is going to be a year of disruptive change in the world of digital planning, buying, and ultimately measurement. As privacy regulations get stricter, walled gardens get higher, and access to data continues to shrink, the way marketers approach digital media must follow suit. Join Nielsen’s Andy Dubickas to learn what questions you should be asking about your digital measurement strategy in 2019.
VP Global Solutions, Visual IQ, Nielsen
Digital Industry Leaders talk about their experience in content development and performance. How to use Big Data to create targeted content, and how to explore new digital tools to improve the content distribution.
This seminar will discuss how in times of deep existential crisis the value and relevance of global advertising and marketing, the historically neglected and boring B2B becomes the trojan horse of growth and the avant-garde of the next chapter of our industry as the only marketing vehicle capable of unifying technology, entrepreneurship and creativity.
The new B2B transforms creative ideas into something really humanly relevant and sexy. B2B not only has the power to connect intimately with the target but also inspires the essence of business and with it the foundations of society in general.
Global CEO + Chief Creative Officer , GYRO
Unique experience that interweaves a talk focused on the power of the mind and acts of mentalism and hypnosis related to the theme, under the characteristic phrase of Diego: Believe in your magic. Empowerment of the audience through the approach and elimination of barriers to achieve their goals in life.
Mentalist, Hypnotist & Professional Illusionist
Digital Transformation. Marketing Transformation. Experience Transformation. Whatever Transformation. The latest overused, abused and misunderstood word is ‘Transformation’. Though it is a critical time for brands and businesses to transform in this age of disruption, technology, data, performance and quarter-term brand building, one word is often forgotten – Humanity! Why do we do what we do? What inspires us? Who do we do it for? Buzzwords come and go. Humanity, has always, and must always, come first.
At Orcí, we needed to simultaneously build a strong and consistent brand presence in order to cement the equity that Honda enjoys in other regions, while still allowing sufficient flexibility in our media and creative strategies to allow for the nuances of each country and to help us better understand what the best possible targeting strategy would be for each diverse group in the region. Utilizing a test and refine approach, Orcí and Honda have steadily built—and are continuing to build—the brand’s equity with broad channel awareness support, coupled with specific, tested tactical plans in each country utilizing both offline and digital channels as well as dynamic creative to make the most of each region’s limited marketing spend.
Head of Marketing & Product Planning for Latin America and Caribbean North, Honda
Chief Operating Officer & Director of Client Services, Orcí
Today, everyone talks about AI, Machine learning and Big Data, but few know how to use the power of these technologies to generate impact on businesses. We’re able to do it, not only because of our technology and platform, but because we are powered by people.
We’ve always been in the business of moving people - and now, you can know how to use the power the data based to move them to the stores, turning their locations into the destination.
Introducing: Destination-based marketing.
Global CMO for Business , Waze
Innovation Director, Publicis Media
Raúl Domínguez Tagle
Sr Marketing Manager, Arcos Dorados- McDonalds
Goleadoras is a purpose driven social enterprise leveraging the power of fútbol to transform the self-confidence, sense of solidarity, ambition, perseverance and well-being of girls and women. The Goleadoras Project grows out of a ten-year-old US-based not-for-profit foundation Proyecto Paz, an organization dedicated to bringing soccer to underprivileged communities with the support of donors such as Corporacion Andina de Fomento, Direct TV, Tag Heuer, MTV and allies like the United Nations, Unidos en Red, Peace One Day.
The founding board of directors at Goleadoras include Jules Green, Microsoft's top woman executive until the Fall of 2017 and the executive who led the creation of Windows 7; Carmen Busquets, a pioneer in the effort to transform fashion retailing through technology at companies such as Net-A- Porter, where she was the founding investor; and Mireya Cisneros, a leading Latin American philanthropist who has supported causes throughout the region. Goleadoras founder Eglantina Zingg leads the organization's fundraising and institutional alliances with Fortune 500 companies, multilateral organizations, and some of the world's most important philanthropists and political leaders.
To say that consumer habits are changing is a thing of the past. We know that the consumer today is digital, so everything that happens there will be relevant for this person.
In this context, ecommerce is born, the digital shopping that solves many needs that the consumer has. But this format grows and evolves, giving rise to new solutions: new forms of payment to democratize trade. In this line, advertising also appears within ecommerce, therefore, is it also a medium?
Senior Director Advertising at Mercado Libre, Mercado Libre
Hear from the marketing leaders of some the biggest brands in Mexico. According to his or her own niche, each marketer will share insights into the strategies that have made the brands successful, and the next steps to lead the way into the future.
What’s better than closing the day with a cocktail and a laugh? A night hosted by Comedy Central with nationally touring stand-up comedians: Ese Wey, Juan Carlos Escalante and special guest "El Diablito"
For Platinum Delegates, Super Delegates, & by invitation only.
Juan Carlos Escalante
Juan Carlos Escalante
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