Programmatic ad buying has become the lifeblood of digital and mobile advertising. In 2019, an estimated 65% of all global ad spend in digital media will be invested programmatically. With the digital ecosystem exponentially growing, it’s more crucial now than ever for marketers and brands to partner with the right programmatic and data partner that has trusted experience within your target markets and audiences. Corporations that treat offline and online data as a central, integral business component will positively benefit from programmatic advertising initiatives. This panel will demonstrate the important steps and considerations to make when expanding programmatic bandwidth, and how to properly evaluate the appropriate third-party solution provider to successfully achieve your marketing goals.
Christiane De Carvalho
Senior Director, Global Data & Partnerships, Acxiom
Senior Account Executive, The Trade Desk
At the threshold of a new decade, we know with certainty that Mexican consumers of 2020 will not follow the lines of behavior that have been easily predicted just a few months ago. A simple and fascinating task is to dilute the guidelines of the multipolar and the groups that make up this unique consumer society.
Ana Gabriela Alcalá
Vicepresidente y Socio, LEXIA Insights Solutions
This panel of leading television and entertainment executives will discuss the future of the video business as it continues to grow and reach new heights. What kind of content is being produced today? How is the business evolving? How can addressable TV affect measurement and advertising? What new opportunities for branded content and show formats can we expect in the years to come?
Enrique R. Martínez
Chairman of the Board , Latin American Multichannel Advertising Council
President, FOX Networks Group, Latin America
Senior Vice President and General Manager, NBC Universal International Networks, Latin America
Executive Vice President and Managing Director, AMCNI - Latin America
EVP of International Networks & Distribution for Latin America, the Caribbean, and Canada , Sony Pictures Television
President & General Manager, Discovery Networks, Latin America / US Hispanic
President and General Manager , A+E Networks Latin America
VP Affiliate Sales and Content Distribution for Latin America, Viacom International Media Networks
EVP & Chief Content Officer General Entertainment, Turner Latin America
Long gone are the days of satisfying a brief with a creative vision and process. We are seeing an interplay of science and art within the industry that is here to stay. Data has become a driving factor of campaigns - offering marketers a multitude of information on their consumers. In 2019, the gap between creativity and data continues to shrink. This panel will explain how to send the right message to your target audience and how to get there.
Chief Motivational Officer, Founder, Tlapalería de Ideas
Social Solutions Manager, Latin America, ComScore
MD & VP LATAM, Ogury
Group Vice President, Global Data Products, Acxiom
Become obsessed with creating delightful Mobile experiences for your current and future costumers, understand the latest trends to win in Mobile and the technology that makes it possible. Make your mobile sites instant, intuitive, helpful and capable. In other words, stop building pages and start creating experiences.
Head of Product, Solutions & Analytics - SPLatam, Google
The volume of data being generated across consumer touchpoints continues to grow geometrically. Over 17MB every second for every person on Earth by 2020! But to make this relevant for marketing, we must invest in not only understanding the consumer, but in respecting the consumer. That’s hard work – most data today goes to waste, and consumers and governments are becoming more vocal about privacy concerns and protective policies around the world.
The digital economy has brought new opportunity for development and innovation in every business sector. While the majority is “good innovation”, we continue to see a significant gap at a societal level, driven both by a continued disparity in access to technology based on socio-economic factors, and by personal experiences and cultural nuances. In today’s hyper-sensitive media landscape, how should brands and publishers address this gap and navigate the notion of truth and authenticity? If we are to derive one truth from the digital economy it is this: trust is not an issue, it is the issue.
With 88% of marketers making trust in their brand a priority for 2019, Ruth Stubbs shares how brands, publishers, technologists and consumers are all navigating the new trust equation. This conversation tackles issues around brand ethics, data safety, and how we understand the link between trust in brands and the consumer’s role on the market.
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