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Innovations in Digital Advertising & a Chat with LinkedIn

Wednesday, 20 February at 11:30 AM

COLOüRs Oval Room    View Map

In this session...

AppNexus, a Xandr company, has led the industry in quality, trust, and transparency initiatives, working hand-in-hand with publishers to ensure that premium advertisers can access brand-safe, curated, and highly viewable programmatic inventory.

It’s quite remarkable to see how far we’ve come. Join Patrick Casal as he takes us on a journey from programmatic advertising’s wild west to today, where clients like Microsoft and Linkedin proudly operates a transparent, premium marketplace.

What You'll Learn from This Session...

  1. Understand the current challenges of a murky ad tech ecosystem
  2. What is the latest being done around Brand Safety, Transparency and Fraud
  3. Understand what 100% Programmatic model looks like and if it is a fit for your business 

Presented with


Speakers

Patrick Casal Senior Director, Market Development AppNexus, a Xandr Company
Felipe Zanucci Programmatic Lead, LatAm @ Linkedin LinkedIn

Event Details

Event Type Seminar

Track  Innovation  

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