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Driving disruption in Out of Home through Digital: Waze Intelligence

Wednesday, 20 February at 1:00 PM

COLOüRs Oval Room    View Map

In this session...

The power of data from an unique human powered platform offers key metrics for campaigns: potential delivery for each OOH point, the most efficient locations regarding potential -impressions- engagement & Optimization; translated in a more efficient and smart investment. Be into your consumers’ journeys more than any other, interacting in an online and offline world, providing unparalleled access to them throughout the day; Before - during and after the purchase. Do you want to know how? Join us in this session.

Understanding the path of the consumer.- both online and offline.
The power of data from an unique platform such as Waze offers a unique metric for campaigns: potential delivery for each OOH point, identifying more efficient locations regarding potential -impressions- engagement & Optimize; translated in a more efficient and smart investment.
Waze is integrated into your consumers’ journeys more than any other platform, interacting in an offline world, providing unparalleled access to them throughout the day; Before - during and after the purchase. Wazers not only open the application and close it, they use it in their travels and spend an average of 21 minutes per day in the application. And these are 21 minutes when they are already moving, that is, when they are outside, near and ready to reroute. It is up to all of us to make sure that the physical experiences we create satisfy the needs of mobile customers, who are increasingly mobile, mobile and on the move. View Less

What You'll Learn from This Session...

  1. Waze offers a unique metric for campaigns: potential delivery for each OOH point, the most efficient locations regarding potential -impressions- engagement & Optimization.
  2. Waze is integrated into your consumers’ journeys more than any other platform, interacting in an offline world, providing unparalleled access to them throughout the day; Before - during and after the purchase.
  3. Local success stories such as Palacio del Hierro, Banco Santander and Claro demonstrate that Waze could help you implement and optimize your campaigns in OOH through Digital, with measurable CTAs.

Presented with


Speakers

Anasofía Sanchéz Juárez Country Manager Mexico Waze
Perla Urquijo Digital Marketing Director Santander Mexico

Event Details

Event Type Seminar

Track  Innovation  

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