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Show Me the Money: Proving ROI in Sports Sponsorship

Tuesday, 19 February at 5:10 PM

Heineken Stage @ IMAX    View Map

In this session...

The latest solutions and approaches in sports and event sponsorship have shown promising and valuable results. Brands are able to determine the effectiveness and outcome of their sponsor spending, while having the ability to analyze these results and strengthen their methods. Join this panel led by Rodrigo Morales of Wasserman as they discuss the challenges in today’s sponsorship ecosystem and how to produce a significant ROI.

Speakers

Adriana Briz Director of Licensing and Merchandising Club América
Eridany Vazquez de la Cerda Sr. Manager Regional Sponsorship and Events Huawei
Rodrigo Morales Vice President, LATAM Wasserman
Rogelio Roa VP Commercial Club Puebla

Event Details

Event Type Seminar

Track  Storytelling  

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