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Contextual Marketing: the relevance of a receptive audience

Wednesday, 20 February at 12:10 PM

COLOüRs Oval Room    View Map

In this session...

For marketers, reach has become a commodity. Today’s connectivity habits challenge the industry to be relevant to consumers while building meaningful connections that drive short and long term ROI. In this scenario Omar will provide a deeper understanding of how is not just about scanning consumers but their human routines, passions, needs, and desires, where the public conversation layer act as a neurological system that redefines the marketing landscape and the way we do research.

What You'll Learn from This Session...

  1. Understand the new rules to win in Digital Mkt
  2. Overview of relevant themes and passion of Mexican consumers
  3. Provide simple solutions to win thru cultural and context relevance

Presented with


Speakers

Omar Schoijet Head Research Twitter SpLatam Twitter

Event Details

Event Type Seminar

Track  Innovation  

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