In this session...
The volume of data being generated across consumer touchpoints continues to grow geometrically. Over 17MB every second for every person on Earth by 2020! But to make this relevant for marketing, we must invest in not only understanding the consumer, but in respecting the consumer. That’s hard work – most data today goes to waste, and consumers and governments are becoming more vocal about privacy concerns and protective policies around the world.
However, with the right focus on tech, talent and trust, marketers can create outstanding customers experiences that drive real outcomes for all parties around the table. Join Dan Rosenberg, CMO/CSO MediaMath, for this engaging presentation that will explore how to:
What You'll Learn from This Session...
- Affirm your consumer data policies
- Make your understanding of consumers actionable and portable
- Use emerging tech and trends in your data practice