BACK TO SCHEDULE

View from the Top: TV & Entertainment Industry Panel

Tuesday, 19 February at 1:00 PM

COLOüRS Oval Room    View Map

In this session...

This panel of leading television and entertainment executives will discuss the future of the video business as it continues to grow and reach new heights. What kind of content is being produced today? How is the business evolving? How can addressable TV affect measurement and advertising? What new opportunities for branded content and show formats can we expect in the years to come?

What You'll Learn from This Session...

  1. La TV ofrece un contenido premium que genera en la audiencia un alto engagement, atrae fans, genera seguidores (followers) apasionados y ofrece seguridad a las marcas como ningún otro medio
  2. La tecnología nos permite alcanzar más consumidores que nunca, pero también ha afectado los patrones de consumo tradicionales. Los panelistas discutirán cómo está respondiendo la industria a esta tendencia.
  3. El panel explorará como gracias a tecnologias como addressable TV, surgen nuevas oportunidades de publicidad que ofrecerán mayor engagement, relevancia, targeting, interactividad, integración de marca, etc.
  4. Los ratings hoy solo cuentan una parte de la historia de consumo de medios. Los panelistas discutirán cómo la industria está trabajando con compañías de research en mejorar la medición y las métricas para poder contar la historia completa.

Speakers

Enrique R. Martínez Chairman of the Board Latin American Multichannel Advertising Council
Carlos Martínez President FOX Networks Group, Latin America
Klaudia Bermudez-Key Senior Vice President and General Manager NBC Universal International Networks, Latin America
Ricardo Debén Executive Vice President and Managing Director AMCNI - Latin America
Alexander Marin EVP of International Networks & Distribution for Latin America, the Caribbean, and Canada Sony Pictures Television
Fernando Medin President & General Manager Discovery Networks, Latin America / US Hispanic
Eduardo Ruiz President and General Manager A+E Networks Latin America
Laura Perez VP Affiliate Sales and Content Distribution for Latin America Viacom International Media Networks
Tomás Yankelevich EVP & Chief Content Officer General Entertainment Turner Latin America

Event Details

Event Type Seminar

News &
Announcements
Sign up to receive the latest announcements, seminars & speakers, special events, and more.