Data: The Tough Challenge

Wednesday, 20 February at 3:00 PM

COLOüRs Oval Room    View Map

In this session...

Data, the new oil of this modern world, overwhelmed more marketers every day. This era, when much more information is available, seems to be more difficult to leverage the use of data in good decisions. Companies are adopting new technologies and trends such as Data-driven Marketing inside the organization, just the ones that really understand and leverage the use of available information will make a difference on their strategic decisions for the future of their businesses.

What You'll Learn from This Session...

  1. How to use data on a different way.
  2. Key challenges to face among Data and how to overcome them.
  3. How to embed data driven marketing inside your marketing strategies.

Presented with


Karla González Media & Digital Acceleration Director Heineken Mexico

Event Details

Event Type Seminar

Track  Innovation  

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