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Data Driven Creative

Tuesday, 19 February at 2:10 PM

COLOüRs Oval Room    View Map

In this session...

Long gone are the days of satisfying a brief with a creative vision and process. We are seeing an interplay of science and art within the industry that is here to stay. Data has become a driving factor of campaigns - offering marketers a multitude of information on their consumers. In 2019, the gap between creativity and data continues to shrink. This panel will explain how to send the right message to your target audience and how to get there.

Speakers

Edson Noyola Chief Motivational Officer, Founder Tlapalería de Ideas
Fernando Vega Social Solutions Manager, Latin America ComScore
Gonzalo Figares MD & VP LATAM Ogury
Karen Caulfield Group Vice President, Global Data Products Acxiom

Event Details

Event Type Seminar

Track  Data  

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