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The Golden Rules of Marketing

Tuesday, 19 February at 1:40 PM

Heineken Stage @ IMAX    View Map

In this session...

How do you create a brand that stays in the hearts and minds of consumer, embraces an authentic purpose and makes a real difference rather than just a statement?
As creative partner for fashion brand Diesel, Bruno will reveal how to create a relationship that produces the most effective creative output.
With campaigns including Haute Couture, Go with The Fake that saw a Canal Street pop-up selling seemingly counterfeit ‘Deisel’ items during New York Fashion Week and most recently, Be A Follower, the talk will uncover how the brand has delivered consistently on its vision of celebrating imperfections and going against conformity.

Speakers

Bruno Bertelli Global Chief Creative Officer Publicis

Event Details

Event Type Seminar

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