5 M Dos

Events

SEE FULL 2018 Calendar

Replay

AW Upfront Day 1, Douglas Rowell, Exectuve Director LATAM, Advertising Week

Tuesday, 13 February at ● Heineken Lounge

Global Keynote Series: Exponential Mindful Leadership

Tuesday, 13 February at 9:30 AM ● CDMX Keynote Stage

El Heraldo De México Leadership Breakfast

Tuesday, 13 February at 9:30 AM ● Papalote Museo del Niño

Marc, Villegas, Brand Strategy and Advertising Manager, Procter & Gamble

Tuesday, 13 February at ● Heineken Lounge

Michael, Pine, Chief Revenue Officer, Combate Americas

Tuesday, 13 February at ● Heineken Lounge

Global Keynote Series: Timing as the New Dimension of Branding

Tuesday, 13 February at 10:05 AM ● CDMX Keynote Stage

Diego, Dzodan, VP Latin America, Facebook

Tuesday, 13 February at ● Heineken Lounge

Global Keynote Series: Innovation Is Out, Invention Is In

Tuesday, 13 February at 10:50 AM ● CDMX Keynote Stage

Erich Luis, Wasserman Arvizu, Co-Founder & Head of Strategic Business Development VP Commercial LATAM, MediaMath

Tuesday, 13 February at ● Heineken Lounge

Erich Luis, Wasserman Arvizu, Co-Founder & Head of Strategic Business Development VP Commercial LATAM, MediaMath (Translated)

Tuesday, 13 February at ● Heineken Lounge

Global Keynote Series: Storytelling That Creates Connection & Loyalty

Tuesday, 13 February at 11:25 AM ● CDMX Keynote Stage

Sebastian, Tonda, CEO / President AMAP, Flock Linked by Isobar

Tuesday, 13 February at ● Heineken Lounge

Sebastian, Tonda, CEO / President AMAP, Flock Linked by Isobar (Translated)

Tuesday, 13 February at ● Heineken Lounge

Global Keynote Series: Agencies in the Mobile Age: How Partnerships Drive Brand Success

Tuesday, 13 February at 12:00 PM ● CDMX Keynote Stage

David, Shing, Digital Prophet, Oath

Tuesday, 13 February at ● Heineken Lounge

David, Shing, Digital Prophet, Oath (Translated)

Tuesday, 13 February at ● Heineken Lounge

Trump, Hackers, Trust, and Transparency: Navigating the 2018 Digital Obstacle Course

Tuesday, 13 February at 12:30 PM ● El Heraldo de México Stage

Predicting the Future of Advertising

Tuesday, 13 February at 12:45 PM ● OATH Stage

LATAM Leadership Roundtable

Tuesday, 13 February at 1:00 PM ● CDMX Innovation Stage

El Heraldo Daily Debate

Tuesday, 13 February at 1:00 PM ● El Heraldo de México Stage

Is the Agency of the Future Still an Agency?

Tuesday, 13 February at 1:00 PM ● OATH Stage

Lorenzo, Moreno, GM, Business Development, The Trade Desk

Tuesday, 13 February at ● Heineken Lounge

Lorenzo, Moreno, GM, Business Development, The Trade Desk (Translated)

Tuesday, 13 February at ● Heineken Lounge

Consumer Journey: How an e-commerce adds value in every step of the purchase

Tuesday, 13 February at 1:30 PM ● Workshop Stage presented by Samsung

Martha, Debayle, Media Personality, President, MMK Group

Tuesday, 13 February at ● Heineken Lounge

Martha, Debayle, Media Personality, President, MMK Group (Translated)

Tuesday, 13 February at ● Heineken Lounge

The Truth About Age

Tuesday, 13 February at 1:50 PM ● CDMX Innovation Stage

Three Pillars to True Programmatic Success: Objectivity, Clarity and Education

Tuesday, 13 February at 1:50 PM ● El Heraldo de México Stage

Inspiring People to Follow Their Dreams

Tuesday, 13 February at 1:50 PM ● OATH Stage

Andrés, Franklin, LATAM Director, Sojern

Tuesday, 13 February at ● Heineken Lounge

Andrés, Franklin, LATAM Director, Sojern (Translated)

Tuesday, 13 February at ● Heineken Lounge

Women and Digital: A World of Opportunities

Tuesday, 13 February at 2:30 PM ● CDMX Innovation Stage

Long Live the Independents

Tuesday, 13 February at 2:30 PM ● OATH Stage

Shop the Feed: How Facebook is Shaping Social Shopping

Tuesday, 13 February at 2:30 PM ● Workshop Stage presented by Samsung

The Next Era of Programmatic

Tuesday, 13 February at 2:40 PM ● El Heraldo de México Stage

Mayra, Contreras, Country Managing Director, Teads

Tuesday, 13 February at ● Heineken Lounge

Mayra, Contreras, Country Managing Director, Teads (Translated)

Tuesday, 13 February at ● Heineken Lounge

Female Foundry: A Final Call to Arms

Tuesday, 13 February at 3:20 PM ● CDMX Innovation Stage

Recognize me: You Are Not Just Your Logo

Tuesday, 13 February at 3:20 PM ● OATH Stage

Header-Bidding: What Publishers in Latin America Need to Know

Tuesday, 13 February at 3:30 PM ● El Heraldo de México Stage

Startup Summit: Pitch Day 1

Tuesday, 13 February at 3:30 PM ● Heineken Lounge

Mobility Based Marketing for CPG. How Can Brands Leverage on on-the-go Moments?

Tuesday, 13 February at 3:30 PM ● Workshop Stage presented by Samsung

Gail, Heimann, President, Weber Shandwick

Tuesday, 13 February at ● Heineken Lounge

Gail, Heimann, President, Weber Shandwick (Translated)

Tuesday, 13 February at ● Heineken Lounge

Patricia, Molina, CEO, Havas Group

Tuesday, 13 February at ● Heineken Lounge

Patricia, Molina, CEO, Havas Group (Translated)

Tuesday, 13 February at ● Heineken Lounge

The Community Era Is Here

Tuesday, 13 February at 4:10 PM ● CDMX Innovation Stage

Is the Campaign Dead?

Tuesday, 13 February at 4:10 PM ● OATH Stage

Cleaning Up the Supply Chain

Tuesday, 13 February at 4:20 PM ● El Heraldo de México Stage

Mobile Experience in the Age of Assistance

Tuesday, 13 February at 4:30 PM ● Workshop Stage presented by Samsung

Pal, Hauff Huattum, CEO, segundamano.mx

Tuesday, 13 February at ● Heineken Lounge

Pal, Hauff Huattum, CEO, segundamano.mx (Translated)

Tuesday, 13 February at ● Heineken Lounge

For a Better Mexico

Tuesday, 13 February at 5:00 PM ● CDMX Innovation Stage

AW Wrap Up Day 1, Douglas Rowell, Exectuve Director LATAM, Advertising Week

Tuesday, 13 February at ● Heineken Lounge

AW Wrap Up Day 1, Douglas Rowell, Exectuve Director LATAM, Advertising Week (Translated)

Tuesday, 13 February at ● Heineken Lounge

Embrace Advertising Technology, Advance Your Marketing and Control Your Destiny

Tuesday, 13 February at 5:10 PM ● El Heraldo de México Stage

AW Upfront Day 2, Douglas Rowell, Exectuve Director LATAM, Advertising Week

Wednesday, 14 February at ● Heineken Lounge

AW Upfront Day 2, Douglas Rowell, Exectuve Director LATAM, Advertising Week (Translated)

Wednesday, 14 February at ● Heineken Lounge

Global Keynote Series: Victor Cruz in Conversation

Wednesday, 14 February at 9:30 AM ● CDMX Keynote Stage

VC Power Breakfast

Wednesday, 14 February at 9:30 AM ● Papalote Museo del Niño

James, Pooley, Associate Director Brand Building and Integrated Communication, Procter & Gamble

Wednesday, 14 February at ● Heineken Lounge

James, Pooley, Associate Director Brand Building and Integrated Communication, Procter & Gamble (Translated)

Wednesday, 14 February at ● Heineken Lounge

Claudia, Contrearas, IM Director & CMO, Samsung

Wednesday, 14 February at ● Heineken Lounge

Claudia, Contrearas, IM Director & CMO, Samsung (Translated)

Wednesday, 14 February at ● Heineken Lounge

Global Keynote Series: Building Brands Through Sports and Entertainment

Wednesday, 14 February at 10:05 AM ● CDMX Keynote Stage

Patricia , Corsi, CMO, Heineken

Wednesday, 14 February at ● Heineken Lounge

Patricia , Corsi, CMO, Heineken (Translated)

Wednesday, 14 February at ● Heineken Lounge

Global Keynote Series: Marketer's State of Mind

Wednesday, 14 February at 10:50 AM ● CDMX Keynote Stage

Leslie, Green, Senior MKT Director Nike Mexico, Nike

Wednesday, 14 February at ● Heineken Lounge

Leslie, Green, Senior MKT Director Nike Mexico, Nike (Translated)

Wednesday, 14 February at ● Heineken Lounge

Global Keynote Series: Know Their Intention, Get Their Attention: Video Advertising in the Age of Assistance

Wednesday, 14 February at 11:25 AM ● CDMX Keynote Stage

Fonseca, , Artist,

Wednesday, 14 February at ● Heineken Lounge

Fonseca, , Artist, (Translated)

Wednesday, 14 February at ● Heineken Lounge

Global Keynote Series: The Power of Emotional Persuasion

Wednesday, 14 February at 12:00 PM ● CDMX Keynote Stage

Amir, Shub, General Manager, Smartly

Wednesday, 14 February at ● Heineken Lounge

Amir, Shub, General Manager, Smartly (Translated)

Wednesday, 14 February at ● Heineken Lounge

Critical Challenges Online: Mobile Gaming

Wednesday, 14 February at 12:30 PM ● OATH Stage

Patrick, McGinnis, Author, 10% Entreprenuer

Wednesday, 14 February at ● Heineken Lounge

Patrick, McGinnis, Author, 10% Entreprenuer (Translated)

Wednesday, 14 February at ● Heineken Lounge

Connecting Business & Passions On Instagram

Wednesday, 14 February at 1:00 PM ● CDMX Innovation Stage

El Heraldo Daily Debate

Wednesday, 14 February at 1:00 PM ● El Heraldo de México Stage

Intuition Born of Data

Wednesday, 14 February at 1:00 PM ● OATH Stage

Sheila, Colclasure, Global Chief Data Ethics Officer and Public Policy Executive, ACXIOM

Wednesday, 14 February at ● Heineken Lounge

Sheila, Colclasure, Global Chief Data Ethics Officer and Public Policy Executive, ACXIOM (Translated)

Wednesday, 14 February at ● Heineken Lounge

The Holistic Marketing Experience from Media

Wednesday, 14 February at 1:30 PM ● Workshop Stage presented by Samsung

Shawn, McDonough, CCO, PHD

Wednesday, 14 February at ● Heineken Lounge

Shawn, McDonough, CCO, PHD (Translated)

Wednesday, 14 February at ● Heineken Lounge

Innovating in Innovation Market Research

Wednesday, 14 February at 1:40 PM ● OATH Stage

When Storytellers Meet Savvy Millennials

Wednesday, 14 February at 1:50 PM ● CDMX Innovation Stage

Measuring Up

Wednesday, 14 February at 1:50 PM ● El Heraldo de México Stage

Ana Lizz, Pardo, Global Football Brand Director, Nike

Wednesday, 14 February at ● Heineken Lounge

Ana Lizz, Pardo, Global Football Brand Director, Nike (Translated)

Wednesday, 14 February at ● Heineken Lounge

LATAM Disruptors

Wednesday, 14 February at 2:30 PM ● OATH Stage

Versus Gender Violence

Wednesday, 14 February at 2:30 PM ● Workshop Stage presented by Samsung

Arturo, Velasco, , Productor

Wednesday, 14 February at ● Heineken Lounge

Arturo, Velasco, , Productor (Translated)

Wednesday, 14 February at ● Heineken Lounge

Creative Flow State: Let Ideas Flow To You!

Wednesday, 14 February at 2:40 PM ● CDMX Innovation Stage

Navigating a Growing LATAM Market

Wednesday, 14 February at 2:40 PM ● El Heraldo de México Stage

Carla, Sánchez Armas, Mexico's Country Brand Cordinator at Presidencia de Mexico, Presidencia

Wednesday, 14 February at ● Heineken Lounge

Carla, Sánchez Armas, Mexico's Country Brand Cordinator at Presidencia de Mexico, Presidencia (Translated)

Wednesday, 14 February at ● Heineken Lounge

The Digital Ecosystem of Retail

Wednesday, 14 February at 3:10 PM ● OATH Stage

Creative Carousel

Wednesday, 14 February at 3:20 PM ● CDMX Innovation Stage

Predicting the Future

Wednesday, 14 February at 3:30 PM ● El Heraldo de México Stage

Startup Summit: Pitch Day 2

Wednesday, 14 February at 3:30 PM ● Heineken Lounge

The Future of Customer Service

Wednesday, 14 February at 3:30 PM ● Workshop Stage presented by Samsung

Armando, Uriegas, CEO, Nielsen, Mexico

Wednesday, 14 February at ● Heineken Lounge

Armando, Uriegas, CEO, Nielsen, Mexico (Translated)

Wednesday, 14 February at ● Heineken Lounge

See the Future, Be the Future: Uncovering Insights that Spur Innovation

Wednesday, 14 February at 4:00 PM ● OATH Stage

Alejandro, Berman, Head of Media & Digital, Heineken Mexico

Wednesday, 14 February at ● Heineken Lounge

Alejandro, Berman, Head of Media & Digital, Heineken Mexico (Translated)

Wednesday, 14 February at ● Heineken Lounge

Agency Production For All

Wednesday, 14 February at 4:10 PM ● CDMX Innovation Stage

Mobile First

Wednesday, 14 February at 4:10 PM ● CDMX Innovation Stage

The Science Behind Brand Love

Wednesday, 14 February at 4:20 PM ● El Heraldo de México Stage

Mobility Based Marketing FINANCE. How Can Brands Leverage on on-the-go Moments?

Wednesday, 14 February at 4:30 PM ● Workshop Stage presented by Samsung

Marion, Reimers, Founder & Journalist, Versus

Wednesday, 14 February at ● Heineken Lounge

Marion, Reimers, Founder & Journalist, Versus (Translated)

Wednesday, 14 February at ● Heineken Lounge

Creative Short: Creativity and the Megalopolis

Wednesday, 14 February at 4:50 PM ● CDMX Innovation Stage

The Future of Media is Influencers

Wednesday, 14 February at 4:50 PM ● CDMX Innovation Stage

Bitso: Pioneering Change in Latin America

Wednesday, 14 February at 4:50 PM ● OATH Stage

Maya Denise, Abinakad Brien, Brand Marketing Director Senior Director, Global Insights, Oath

Wednesday, 14 February at ● Heineken Lounge

Maya Denise, Abinakad Brien, Brand Marketing Director Senior Director, Global Insights, Oath (Translated)

Wednesday, 14 February at ● Heineken Lounge

Karina, Velasco, CEO & Author, Yorgasmic

Wednesday, 14 February at ● Heineken Lounge

Karina, Velasco, CEO & Author, Yorgasmic (Translated)

Wednesday, 14 February at ● Heineken Lounge

AW Wrap Up Day 2, Douglas Rowell, Exectuve Director LATAM, Advertising Week

Wednesday, 14 February at ● Heineken Lounge

AW Wrap Up Day 2, Douglas Rowell, Exectuve Director LATAM, Advertising Week (Translated)

Wednesday, 14 February at ● Heineken Lounge

Global Keynote Series: Where to Be Creative

Thursday, 15 February at 9:30 AM ● CDMX Keynote Stage

Global Keynote Series: Marketing in the Age of Assistance

Thursday, 15 February at 10:05 AM ● CDMX Keynote Stage

Global Keynote Series: Advertising’s Bermuda Triangle

Thursday, 15 February at 10:40 AM ● CDMX Keynote Stage

Global Keynote Series: The Art of Filmmaking

Thursday, 15 February at 11:15 AM ● CDMX Keynote Stage

Global Keynote Series: Creating Powerful Brands and Persuasive Stories amid the Digital Distraction

Thursday, 15 February at 12:00 PM ● CDMX Keynote Stage

Global Keynote Series: Building Global Brands while Appealing to Local Cultures

Thursday, 15 February at 12:45 PM ● CDMX Keynote Stage

El Heraldo Daily Debate

Thursday, 15 February at 1:00 PM ● El Heraldo de México Stage

How Can Brands Work Together with Creators

Thursday, 15 February at 1:00 PM ● OATH Stage

Everything Changes but the Avant-Garde

Thursday, 15 February at 1:30 PM ● Workshop Stage presented by Samsung

The Start of a Revolution. A Look Inside The Big Baller Brand

Thursday, 15 February at 1:50 PM ● CDMX Innovation Stage

The Future of Video

Thursday, 15 February at 1:50 PM ● El Heraldo de México Stage

PRINT IS NOT DEAD!

Thursday, 15 February at 1:50 PM ● OATH Stage

The World Cup

Thursday, 15 February at 2:30 PM ● CDMX Innovation Stage

Masters of Monetizing Content

Thursday, 15 February at 2:30 PM ● El Heraldo de México Stage

Will the Rewards of AI Outweigh the Risks?

Thursday, 15 February at 2:30 PM ● OATH Stage

Mobility Based Marketing for RETAIL. How Can Brands Leverage on on-the-go Moments?

Thursday, 15 February at 2:30 PM ● Workshop Stage presented by Samsung

The Brand As Commissioner: Why More Marketers Are Going Audience-First

Thursday, 15 February at 3:20 PM ● CDMX Innovation Stage

Streaming is the New Black

Thursday, 15 February at 3:20 PM ● El Heraldo de México Stage

How AI is Going to Shape Our Future

Thursday, 15 February at 3:20 PM ● OATH Stage

Startup Summit: The Finals

Thursday, 15 February at 3:30 PM ● Heineken Lounge

The Unreachables

Thursday, 15 February at 3:30 PM ● Workshop Stage presented by Samsung

Celebrities as Disruptive New Media

Thursday, 15 February at 4:10 PM ● CDMX Innovation Stage

Intelligent Search in the Age of Assistance

Thursday, 15 February at 4:10 PM ● El Heraldo de México Stage

MERGE, The Closing Gap between technology and us.

Thursday, 15 February at 4:15 PM ● OATH Stage

Reputation Building in the Digital Arena

Thursday, 15 February at 4:30 PM ● Workshop Stage presented by Samsung

How To Create A Great Content Marketing Strategy

Thursday, 15 February at 4:50 PM ● El Heraldo de México Stage

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