Consumers relate to the world through stories, but have technology and data complicated the art of telling great stories that drive people to action? The Storytelling Track explores all methods of storytelling, from the newsroom to the film studio, and how brands can monetize content and use social platforms to reach younger audiences.
For the inaugural Advertising Week LATAM, we’re proud to present the following panels in the Storytelling track:
- Pedro Porto of Twitter joins Julian Puente of Facebook to discuss how millennials are influencing storytelling in When Storytellers Meet Savvy Millennials
- Creative innovators will share the secrets of finding creative success, and how to build great campaigns at the first ever AWLATAM Creative Carousel.
- Discover end to end creativity with Andy Gulliman, Former WW Director Film & Content, Saatchi & Saatchi, & FounderGranville Gulliman & Co.
- Learn how to harness body, energy, brain and thoughts to enhance creativity with Karina Velasco of Yorgasmic.