From November 13 – 16, 2017, Advertising Week LATAM offers a unique opportunity for business professionals from the advertising, marketing and broader industries to join in conversation together about the many changes, challenges and new opportunities in the industry today.
To better organize Advertising Week’s calendar events and help focus the week, the official “Tracks” allow attendees to narrow in on a particular area of interest and better tailor their AWLATAM experience specific to their needs, industry backgrounds and specialties.
Each track speaks to the most topical, timely issues and themes dominating the industry today. Learn more about the official AWLATAM 2017 tracks:
With an abundance of new data, technology and talent entering the industry, the ability to innovate is greater than ever. The Innovation Track puts the spotlight on brands, agencies and marketers leading the charge with innovative projects, products and campaigns that move the industry forward.
People understand the world through stories. But have technology and data complicated the art of telling great stories that drive people to action? The Storytelling Track explores all methods of storytelling, from the newsroom to the film studio, and how brands can monetize content and use social platforms to reach younger audiences.
Marketing today is heavily reliant on accurate data, ad formats and programmatic, all of which have technology at their core. The Mar Tech track takes a closer look at the intersection of marketing and technology, and explores how the next era of technology will help drive creativity to success.
Video is the most consumed media by a long-shot, and the video space continues to change as new technologies, like virtual reality, have completely transformed the consumer experience. The Video Track takes a look at the future of digital content, and how both consumers and marketers are using video to tell stories across social media.
The modern agency continues to change, but while some say the agency world is dying, others would say it’s just finding a new stride. The Agency Track tackles the media and creative perspectives while discussing topics like disruption in the virtual world, cultural inspiration, and the power of creativity.
Leadership & Culture
The most successful companies have a vision that inspires employees to want to be a part of something with a purpose, and that mentality begins at the top. The Leadership Track explores changing leadership styles, the power of diversity within an organization, and how modern leaders can drive their business to the top.
People today use their mobile devices more than ever before, and both mobile users and technology continue to get smarter. The Mobile Track explores new innovations like mobile messaging strategies, emotional expression on mobile platforms, and the many new opportunities for brands still to come.
Data has quickly become among the most critical aspects of the industry, with its ability to target specific audiences and measure the impact of ads. What does the target audience want, feel, and do? How do they interact with your product/service? Data can answer these questions, which helps establish the basis of a narrative informing all creative and design decisions.