Leading Venture Capitalists will discuss upcoming tech and consumer trends specific to the advertising industry. Which industry will be disrupted next? How can brands and agencies stay ahead of the curve? Where will consumers flock to next?
Hear from the marketing leaders of some the biggest brands in Mexico. According to his or her own niche, each marketer will share insights into the strategies that have made the brands successful, and the next steps to lead the way into the future.
Brand Manager for Lifestyle and Fashion , Grupo Expansión
Marketing Director IM and CMO, Samsung Electronics Mexico
Senior Vice President & CMO, Heineken
Senior Marketing Director, Mexico, Nike
Chief Marketing Officer, El Palacio de Hierro
We're living in an age of assistance and, increasingly, consumers are expecting assistive advertising. They believe ads should be personal, helping them solve their most pressing problems in seconds and across screens. What grabs the attention of these demanding consumers? Join Cenk Bulbul, Google US Agency Marketing Director, to discuss what drives consumer attention and how new video ad innovations can help.
Join Instagram’s Director of Product Marketing, Susan Rose, to learn how people and businesses are connecting through shared passions on Instagram. In this session, she will discuss how the Instagram community in Latin America is engaging around interests, how visual storytelling is changing with video and Instagram Stories, and the opportunity ahead for businesses on Instagram.
IMC Manager, The Coca Cola Company Mexico
Mariana Isabel Galdeano Juarez
Digital Marketing Manager, El Palacio de Hierro
Content Manager, Interjet
Director, Monetization Product Marketing, Instagram
An advertising creative and a planner sit down to talk about the best examples they have seen through their careers of “applied creativity”, not only in advertising, but to the communication business in general. The “creativity” applied to research, or how to charge, how to present, who to hire, how to present a concept in a different way etc. all of the above to demonstrate that it is not a battle between "data Vs creativity", "Research vs. intuition" or "Numbers vs. Freedom". It is about understanding that one part of the equation always feeds the other.
Chief Creative Officer, Mexico, DDB
Chief Strategy Officer, Meixco, DDB
Consumer habits are undoubtedly changing adding a new pressure to the challenging task of bringing new relevant products. In the first part of this session, Nielsen Mexico CEO Armando Uriegas will discuss how Nielsen is investing significantly in developing the right technology to help companies optimize their launches and get a higher return on Innovation. In the second portion, Cecilia Partida, Commercial Lead will discuss with two major clients how new innovative technologies are helping them have better learnings.
Client Service Lead for International and Local Clients, Nielsen Mexico
Omar Méndez Nava
Marketing & Sales Director, Mexico, J.M. Smucker
Jose Alberto Romano Torres
Luxury & Luxury Innovation Consumer Planning, DIAGEO
Omar Fuentes Campos
Commercial Capabilities and Channel Trends Sr Director, The Coca-Cola Company
Millennials hold over $1 Trillion in purchasing power. How are they influencing storytelling? How are storytellers communicating with them? What are the best tips for conveying your brand strategy to them? Hear from great creators on all questions Millennial.
Category Manager and PR Lead, LATAM, Xbox
Manuel Camacho Bustillo
CEO and Co-Founder, La Doble Vida
General Director of Teads Mexico, Teads
Lead of Brand Strategy for SpLatam, Twitter
Julîan Puente Valdovinos
Head of the Creative Shop, Facebook
It is the dawn of a new era when it comes to measuring the effectiveness of advertising spend, with the wealth of technology leveraging the increased availability of audience and consumer data to enhance targeting. Now marketers are discovering new solutions and approaches to measure the effectiveness of a modern advertising campaign. Come engage in a panel discussion with leaders in audience measurement as they explore both the opportunities and the challenges in today's data ecosystem.
Insights & Business Development Director Latin America, Kantar IBOPE Media
Head of Marketing Science for Mexico, Colombia and PanLatam, Facebook
Research Director for Twitter for Spanish-speaking markets in Latin America, Twitter
Marketing Mix and Pricing Solutions Colombia, Nielsen
Senior Account Executive, The Trade Desk
Hear different experts and personalities discuss the challenges and opportunities that professional women face within traditionally male-dominated fields. We will review the case of Tecate on how it has used its communication to speak out about the issue.
Sports Journalist, Co-Founder, Versus
Senior Vice President & CMO, Heineken
Discover how technology can be a disruptive force for companies that are more efficient, productive and diverse than traditional companies. Further, learn how you can transform traditional industries or companies to compete in this new generation of digital businesses.
Author, Managing Partner, Dirigo Advisors
Creativity goes beyond just having a great idea. It is a state of being we create to fuel that passion, imagination and expression. With an overview of how our body, energy, brain and thoughts can create what we offer, in this conference you will get the keys to enhance creativity, liberate yourself from creative blocks and let your whole being express an idea in a clear and easy way.
Join this session and hear a panel of leading LATAM Privacy and Regulatory experts discuss how marketers could and should navigate the use of consumer data in the growing LATAM market in order to maximize the consumer experience and build brand trust.
Global Chief Data Ethics Officer and Public Policy Executive, Acxiom
Isabel Davara F. de Marcos
Partner and Founder, Davara Abogados
Laura Juanes Micas
How can retailers compete as the day to day becomes more online and digital oriented? No longer will traditional brick and mortar methods succeed - retailers, both online-only and store fronts must begin to evolve their practices. Leaders across the retail ecosystem join together to discuss the challenges facing their space and what actions will help them succeed!
Head of Digital Innovation, Banco Azteca Digital
Creative innovators will each have a turn on the carousel during this all-star panel. Listen as these experts share their insights into the creative universe and creative mindset. Each panelist will share secrets of finding creative success, and how to build great campaigns. Listen to personal inspirations, creative admirations, and what they hope is in store for the future of advertising.
Camillo Bernardo Roberti
Director of Brand Strategy and Marketing Services, El Palacio de Hierro
Global Co-Leader of Integrated Production , Procter & Gamble
We now have the capability to predict consumer behaviors. We are able to determine a consumers demographic, lifetime value, their propensity to buy, These predictive analytics have directly influenced campaigns, offering important and useful insights. What are the best methods for harnessing this powerful information? How does this knowledge help you cope with channel proliferation and changing purchasing behavior? How does this change marketing creative and consumer messaging? Our panelists can assist with answers.
Senior Researcher, Latin America & Spain, eMarketer
Director of Research of Twitter for Latin America, Twitter
Industry Manager CPG, Waze-Google
Vice President, Global Data and Strategic Partnerships, Acxiom
In this session Daniel Carvalho, Business Development director of Twitter for Latim America, will talk about how Twitter is evolving from a pure information network to a "services platform" where users can talk with brands thru direct messages and get all kinds of services, from flights check-ins to e-commerce to customer services.
Don't miss the inaugural AWLATAM StartUp Pitch Competition!
Mexico City has been called the next Silicon Valley. Come hear Founders from today's hottest startups pitch their unique business to a who's who of major Venture Capitalists, investors and brand leaders on stage at Papalote Museo del Nino. See top entrepreneurs showcase how their ideas can transform our industry and describe how they can help your business and brand.
Founder and CEO, Startup Mexico
CEO, Publicis Drugstore
Founder & CEO, Colaborativo
Gaspar de Osma
Head of Analysis, Mountain Azca
Product Manager, eCommerce, ZX Ventures
Latin America is home to brilliant thinkers and life-changing inventions. And Diego Dzodan is convinced that the continuation of this legacy of innovation will take place in the world of advertising. In this session, Dzodan will ignite imaginations by sharing Facebook’s unique insights on the future of culture, commerce, and communication — and how advertisers in LATAM can use this knowledge to not only see the future, but shape the future.
Mobile is the biggest, most persuasive and most powerful global trend. In a mobile world marketers must understand the new rules to engage consumers with their content. In this practical view on the importance of creating content thinking specifically for mobile, Alejandro Berman will share some key principles to maximize our the impacts that brands could have in a platform where consumers scroll though content in less than 2 seconds.
Head of Media and Digital, Mexico, Heineken
As people are faced with more choice, building love for your brand is more important than ever before. But why do people love brands? With new insights from a global consumer research study, we’ll share the universal building blocks of brand love and how consumer expectations differ across generations, cultural boundaries, and industry verticals. This session will provide a fundamental understanding of what it takes to build brand love today, and show how marketers around the world are capitalizing on love to build more meaningful relationships with their consumers.
Every day Waze improves the life of the people in big cities, and we see these on-the-go moments as a valuable opportunity for brands.
Through all the intelligence from Waze, we know our wazers journey and based on this, we can create strategies that modify consumers behavior to take them to the point of purchase.
In this session:
We will introduce our Mobility for Brands positioning
Explain why and how Waze owns this territory
How Waze creates synergy with other media
Show how Brands can leverage on this
Cryptocurrency is, without a doubt, 2018’s trendiest topic. Bitso is the leading cryptocurrency exchange in Latin America, a region where over 70% of the population has absolutely no access to basic financial services. However, it is a highly connected and developing region, where Bitso offers the opportunity to address different types of needs for various audience segments. From investment advice and digital payments to a more efficient remittance service, Bitso’s growth possibilities are next to limitless. In this session, Bitso’s co-founder & CEO and its creative-agency partner, FCB, will walk the audience through the transformative potential of accurately communicating the power behind decentralized networks.
Influencers serve as vessels for pop culture around the globe. In fact, there is a huge demand for content in LatAm but not enough supply.Sarah Duru, Studio 71’s EVP, LatAM, will join Mathi Sellanes, the co-creator behind the “Dosogas” YouTube channel with more than 4.4 million subscribers, on stage to discuss why influencers are faster, more scalable and a more authentic way to reach the illusive GenZ demographic.