It is the dawn of a new era when it comes to measuring the effectiveness of advertising spend, with the wealth of technology leveraging the increased availability of audience and consumer data to enhance targeting. Now marketers are discovering new solutions and approaches to measure the effectiveness of a modern advertising campaign. Come engage in a panel discussion with leaders in audience measurement as they explore both the opportunities and the challenges in today's data ecosystem.
Insights & Business Development Director Latin America, Kantar IBOPE Media
Head of Marketing Science for Mexico, Colombia and PanLatam, Facebook
Research Director for Twitter for Spanish-speaking markets in Latin America, Twitter
Marketing Mix and Pricing Solutions Colombia, Nielsen
Senior Account Executive, The Trade Desk
Join this session and hear a panel of leading LATAM Privacy and Regulatory experts discuss how marketers could and should navigate the use of consumer data in the growing LATAM market in order to maximize the consumer experience and build brand trust.
Global Chief Data Ethics Officer and Public Policy Executive, Acxiom
Isabel Davara F. de Marcos
Partner and Founder, Davara Abogados
Laura Juanes Micas
We now have the capability to predict consumer behaviors. We are able to determine a consumers demographic, lifetime value, their propensity to buy, These predictive analytics have directly influenced campaigns, offering important and useful insights. What are the best methods for harnessing this powerful information? How does this knowledge help you cope with channel proliferation and changing purchasing behavior? How does this change marketing creative and consumer messaging? Our panelists can assist with answers.
Senior Researcher, Latin America & Spain, eMarketer
Director of Research of Twitter for Latin America, Twitter
Industry Manager CPG, Waze-Google
Vice President, Global Data and Strategic Partnerships, Acxiom
As people are faced with more choice, building love for your brand is more important than ever before. But why do people love brands? With new insights from a global consumer research study, we’ll share the universal building blocks of brand love and how consumer expectations differ across generations, cultural boundaries, and industry verticals. This session will provide a fundamental understanding of what it takes to build brand love today, and show how marketers around the world are capitalizing on love to build more meaningful relationships with their consumers.