LaVar Ball, a disruptor and change agent, knows how to make headlines and is creating a brand that the sports world has never seen the likes of. Rudy Cline-Thomas and Harrison Gaines will discuss the business, the mindset and the future of all things Big Baller Brand.
Founder and Managing Partner, Good Counsel Agency
Founder and CEO, SLASH Sports & Entertainment
The passion of sport is never more apparent than during the World Cup. As the 2018 competition approaches, learn how fans participate in the games, get insights into viewership ratings, and hear from a broadcaster and sponsor on the football phenomena of the decade.
In a bid to engage those who are switching off from ads, more brands are beginning to act like commissioners - creating and commissioning content that their consumers are actively seeking out. As an industry, branded entertainment is something we are becoming increasingly familiar with. Most of the big changes surrounding this trend over the last few years have resulted in the emergence of editorially-led agencies and production companies who are turning the traditional advertising supply chain model on its head. These new creative shops are using their networks and expertise to approach communication from an audience-first perspective. With fierce debate over the effectiveness of branded entertainment vs a traditional commercial approach, what is the most successful way to create engaging content?
Juan Pablo Spinetto
Executive Producer, Bloomberg TV, Businessweek Mexio
CEO, Crane.tv and Cult Global
Juan Manuel Sánchez Martínez
Vice President Marketing, Pernod Ricard