An advertising creative and a planner sit down to talk about the best examples they have seen through their careers of “applied creativity”, not only in advertising, but to the communication business in general. The “creativity” applied to research, or how to charge, how to present, who to hire, how to present a concept in a different way etc. all of the above to demonstrate that it is not a battle between "data Vs creativity", "Research vs. intuition" or "Numbers vs. Freedom". It is about understanding that one part of the equation always feeds the other.
Chief Creative Officer, Mexico, DDB
Chief Strategy Officer, Meixco, DDB
Consumer habits are undoubtedly changing adding a new pressure to the challenging task of bringing new relevant products. In the first part of this session, Nielsen Mexico CEO Armando Uriegas will discuss how Nielsen is investing significantly in developing the right technology to help companies optimize their launches and get a higher return on Innovation. In the second portion, Cecilia Partida, Commercial Lead will discuss with two major clients how new innovative technologies are helping them have better learnings.
Client Service Lead for International and Local Clients, Nielsen Mexico
Omar Méndez Nava
Marketing & Sales Director, Mexico, J.M. Smucker
Jose Alberto Romano Torres
Luxury & Luxury Innovation Consumer Planning, DIAGEO
Omar Fuentes Campos
Commercial Capabilities and Channel Trends Sr Director, The Coca-Cola Company
Discover how technology can be a disruptive force for companies that are more efficient, productive and diverse than traditional companies. Further, learn how you can transform traditional industries or companies to compete in this new generation of digital businesses.
Author, Managing Partner, Dirigo Advisors
How can retailers compete as the day to day becomes more online and digital oriented? No longer will traditional brick and mortar methods succeed - retailers, both online-only and store fronts must begin to evolve their practices. Leaders across the retail ecosystem join together to discuss the challenges facing their space and what actions will help them succeed!
Head of Digital Innovation, Banco Azteca Digital
Latin America is home to brilliant thinkers and life-changing inventions. And Diego Dzodan is convinced that the continuation of this legacy of innovation will take place in the world of advertising. In this session, Dzodan will ignite imaginations by sharing Facebook’s unique insights on the future of culture, commerce, and communication — and how advertisers in LATAM can use this knowledge to not only see the future, but shape the future.
Cryptocurrency is, without a doubt, 2018’s trendiest topic. Bitso is the leading cryptocurrency exchange in Latin America, a region where over 70% of the population has absolutely no access to basic financial services. However, it is a highly connected and developing region, where Bitso offers the opportunity to address different types of needs for various audience segments. From investment advice and digital payments to a more efficient remittance service, Bitso’s growth possibilities are next to limitless. In this session, Bitso’s co-founder & CEO and its creative-agency partner, FCB, will walk the audience through the transformative potential of accurately communicating the power behind decentralized networks.
Co-Founder & CEO, Bitso
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