A new set of challenges has been birthed out of the latest innovations in technology and big data in our predominantly digital-first world. This new tech-driven ecosystem also has shown opportunities for growth unlike anything we've seen before. Hear from leaders in the advertising and media industry to discuss this rapidly evolving landscape, as well as, the timeless values of creativity, leadership skills, talent development and big ideas.
Editor Transmedia, LATAM, Forbes Media
Vice President, LATAM, Facebook
Partner, McKinsey & Company
Vice President and Managing Director, Latin America and U.S. Hispanic, Oath
2018 is being billed as the year we rethink preconceived and dated notions around age. With many media outlets and companies looking to become age-agnostic, there is a huge swell of opportunity for brands to truly lead the way.
McCann Worldgroup's latest regional report focuses on these cultural shifts occurring around how consumers perceive aging. This isn't a traditional 'aging' study that focuses on the 65+ audience, the Truth About Age is a piece of comprehensive global research that explores aging throughout the ages. The study sets to challenge traditional wisdom and stereotypes of aging and highlight the numerous opportunities for brands. Indeed, one of the core findings from the study highlights that aging isn't just for the old and living isn't just for the young. According to our data:
o People who fear death the most are in their 20s
o People who think about aging most are in their 30s
o People who worry least about aging are in their 70s
SVP, Director, McCann Truth Central
Chief Strategy Officer, MWG Latin American & Caribbean
When women prosper, everyone prospers. Empowering women through access to information, technology and digital tools, allows them not only to grow and develop, but to change the world around them. Join Karla Berman Head of CPG at Google to discuss how we can help close the gender gaps and boost Mexico's economy together.
We know. Another session about gender diversity in the tech industry. We just rolled our eyes, too. But every other day we seem to scroll through our feeds and come across a story where gender disparity has sent some company’s PR team into a tailspin.
The technology, advertising and media sectors are some of the most powerful societal influencers in the world. We must rally together and use our global influence to enact meaningful and lasting change.
Because she deserves it.
Because he deserves it.
And because our future will be defined by it.
It is time for the industry heavyweights to come together, not just to discuss the issues, but align around common goals and do something that provides substantial and sustainable change.
Join us as we foray into gender pay equality, global funding and support for female entrepreneurs, policy changes, and, of course, technology advancements that enable scale. And then, well, maybe we won’t need this panel again next year.
LATAM Brand Manager, iProspect
Founder and Leader, STARTUP MEXICO
Marketing Director IM and CMO, Samsung Electronics Mexico
Head of Social Responsibility, Cinépolis
A few years ago, how you communicated with your coworkers and superiors, how hierarchies played a fundamental role in a company, or even how work was conceived as something you had to do instead of something you could enjoy, was a reality.
Workplaces, work structures and work habits are changing. Now, professional success is directly related to personal goals, communication has become more horizontal and the sense of belonging has evolved into becoming part of a community with a main objective: mutual growth.
Community Manager, WeWork Artz Pedregal, WeWork
Hear different experts and personalities discuss the challenges and opportunities that professional women face within traditionally male-dominated fields. We will review the case of Tecate on how it has used its communication to speak out about the issue.
Sports Journalist, Co-Founder, Versus
Senior Vice President & CMO, Heineken
Director, Gire Mexico
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