Join El Heraldo and panelists for a heated discussion on the state of magazine and newspapers in a world polluted with “fake news.” What are the biggest problems facing publications? What does the future look like? And who can be trusted?
Hugo Corzo Zanabria
Editor General, El Heraldo
Claudio Flores Thomas
VP Comité de Lineamientos y Mejores Prácticas, IAB México
Video is the key in this race of attention in a mobile first world, connecting with consumers interests on What´s happening has been a challenge, brand safety is a responsibility and effectiveness is a must.
Join a discussion with Ricardo Dias of AB InBEv and Claudia Contreras of Samsung with Ryan Moore, Video Specialist Director of Twitter of how Video is the Future.
Global Video Specialist Director, Twitter
Marketing Director IM and CMO, Samsung Electronics Mexico
Chief Marketing Officer, Coca-Cola de México
VP Marketing Middle Americas, AB InBev
What are the keys to generating revenue from content? Many publishers in the digital space have begun to integrate commerce into their businesses, while others are working to catch-up. There's also the question of if fastening a dollar sign to content affects the storytelling process. Join leaders in the publishing world a discussion on the importance of creating commercial content that benefits the user, and how finding the balance to both inspire and inform is the key to successfully monetizing content.
Roberto Fernández del Castillo
Head of National Operations - Mexico, Uber
Juan Pablo Munevar
Director of Strategy and Business Development, Adstream
President and COO, MetaRail, Inc
Sales Director, Mexico, Twitter
Senior Vice President, Latin America, Teads
Streaming services have become all the rage, offering subscription models to eliminate advertising. This opportunity is concerning for creators attempting to distribute their content, raising many questions. How does a company generate revenue through advertising? Are we training new generations of video viewers to watch without brand messages? Will that make digital video consumers hostile to pre-roll, in-stream banners and the like? What will that mean to the YouTube’s, Vimeo’s, and Facebook Live’s of the world? Panelists discuss the new world of video and how streaming services are changing the game for advertisers and viewers alike.
Senior Researcher, Latin America & Spain, eMarketer
Vice President of Mexico, Colombia, Peru, and Central America, comScore LATAM
Founder and CEO, AmpLive
Head of Entertainment Partnerships for Latam, Twitter
We live in the age of assistive technology and increasingly consumers expect ads that are personal, immersive and useful, helping them to solve their most pressing needs without friction through any screen. This forces us to re-imagine our strategies and understand how we can rely on artificial intelligence to be more present at the right times with the right message. Join Deb Reyes, Head of Performance Strategy for Spanish Speaking Latin America to discuss Google's latest launches in Search and how having a clear measurement strategy can help advertisers succeed today.
Head of Performance Solutions - SPLatam, Google
All brands need to understand the importance of content marketing. At this point, however, few know and understand the best way to create an effective content strategy, which manages to direct traffic to websites in a much cheaper way than paid traffic.
This discussion will dive into practical cases of how you can achieve a successful content marketing strategy.
Juan Carlos Samper
Co-Founder and CEO, We Are Content
Juan Carlos Samper
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